Advertising has an opportunity to be a meaningful driver of growth for us.
lmaoooo i love that they don't even try to make any sort of excuse or arguement, they just straight up say "this is make us more money :) thank you for understanding uwu :)"
incredible that indie devs are able to release games for $10-30 that work on launch and make money but somehow AAA constantly needs new revenue streams
The day gamers finally rebel and declare war on capitalism for ruining their treats is the day I rehabilitate them. But they're still getting at least a swirlie and a weekend at the gulag for the slurs
I feel like billboard ads for actual brands were on billboards in racing games in the PS2 era. Or like product placement for a Nokia Sidekick or something.
One of the most asinine things I’ve seen was some ultra graphic “realism” mod for GTA V and they replaced all the fictional, creative advertisements and brands for real life billboard ads from McDonald’s, coke, marvel, etc.
Real brand ads are going to be a thing in any racing game that has a real world license. Or even without a license, since Pole Position had Marlboro and Pepsi billboards in 1982.
One of the Need For Speed games definitely had serious product placement for the Sidekick (which was not a Nokia phone btw).
I know in Battlefield 2142 they had generated ads on billboards. The game came with a little card in it telling you that by playing the game you agree to the terms of the ads.
"Actually it's in the lore of the game that McDonalds partnered with the army to brand medkits with the golden arches. I don't mind this. What I DO mind is fucking WOMEN in my video game."
Does anyone think they'll ever understand how worthless all these ads are? The only shit that works is social media influencers who totally didn't get the thing for free and hyper-targeted Facebook ads selling boomers random chud shit. I'm not going to buy mountain dew no matter how much it's shoved in my face.
Honestly the major gaming companies do not know how to make good video games anymore. I think the last AAA game I gave a shit about was Mass Effect 3. After that I just gave up.
It reminds me of that time Capcom put advertisements onto characters in Street Fighter, including on the foreheads of Dhalsim's skulls, which in the lore are from children in his village who died in a fire.
If the videogame industry had any sense they would be pushing for a national 4 day work week because it would give people 20% more free time to sell them entertainment. They apparently learned absolutely nothing from the boom they got during covid though, which was entirely driven by the difference in free time people had.
well, I am glad to see they will be very thoughtful about inserting ads for sports betting into NCAA Football 2025.
if they really wanted to make a game, they would incorporate sports gambling into career mode as a path to fundraising and recruiting, with like procuring sex workers for high school students and using organized crime connections to suppress player union organizing through intimidation when talks and legal tactics break down.