“Corolla killer:” BYD launches $US15,000 sedan EV with 420 km range in direct attack on legacy makers
“Corolla killer:” BYD launches $US15,000 sedan EV with 420 km range in direct attack on legacy makers

“Corolla killer:” BYD launches $US15,000 EV in direct attack on legacy makers

Isn't the staying power of Toyota vehicles their build quality and longevity, not their cheapness? Wouldn't this be a Kia killer?
Definitely. I would be surprised if this car maker can compete toe to toe with Toyota on quality but they can slay when it comes to price.
They took off because they were maintainable, reliable, and cheap. All three attributes were important for them to disrupt the space.
It is now, but not when they started taking over back in the 1980's. They started off by being cars that were cheaper. Their prices rose as they started to get a positive name for themselves.
I remember Kia coming into the US market with a somewhat similar playback, but they entered back when many other makers weren't having poor quality/lifespan vehicles. Mid 90's kias were cheap as snot so they got some sales. But it didn't bode well for them as people started to notice they weren't built to last very long, and then they started to go bankrupt (Korean financial crisis) and Hyundai bought them/bailed them out. Then they still stayed cheap as snot in the US, but gradually improved in quality. As they started getting a slightly better name for themselves they'd keep upping the price and keep upping the quality. Nowadays they aren't much cheaper at all than a lot of manufacturers, but they also aren't much behind in quality, either. Had they been able to enter the US market a decade sooner, they could have really had a leg up.
This says the opposite. The pre 1983 Toyotas were more reliable. Toyota made their name in the 70's and by the 80's started cost cutting.
https://www.thetruthaboutcars.com/2010/02/curbside-classic-1975-toyota-hilux-pickup/