Religious monuments in italy are owned by the catholic church. If they are in need of money perhaps the pope could sell same of their golden gauntlets or their apartments in london
The amount the Italian government makes in taxes should EASILY cover any restoration. I think the correct term you are looking for is economic mismanagement.
That's probably because the ad isn't actually on the facade of the building. It's on the scaffolding put up against the facade while restorations take place. They put an image of the building itself on the scaffolding canvas, and then put a screen in front of that.
True, but this is likely to be helping fund the reconstruction/repair work. So it's kinda benefits everyone if it's saving money from the public purse.
Oh wow, that's a really weird thing to put on a church. I mean, I like ladies, but I'd never put giant pictures of them up on a building as a permanent installment. To each their own, I guess.
How utterly revolting. I get peoples comments about religion, but that doesn't somehow remove the fact that this is a beautiful piece of architecture being marred by a disgusting shitty advert.
Agreed. What's even the point of arguing in favor of the cultural legacy of a given religion in shaping a city's architectural history if they pull shit like this?
This is definitely scaffolding erected to facilitate repairs. Of all use cases for advertising, I cannot possibly complain about this one as it seems to be funding the repairs and the ugly scaffolding is being camouflaged by the dressing that mimics the underlying surface. Yeah, its always gonna suck to a certain degree to see ads plastered on a landmark like this, but if it's only temporary during repairs and helps maintain the building then I'm all for it.
Ask why a historical monument has to rely on advertising dollars to be repaired. Why the kinds of organisations that would put a garish ad billboard over the top are the ones with all the power in our society.
Just because the billboard is funding repairs doesn't mean it's good. It's emblematic of how much is being hoarded by capitalists.
Saw something similar when I was in Paris at the Louvre last fall. I couldn't believe my eyes at first. As if the tourist masses (myself not excluded, sadly) weren't bad enough.
I didnt even notice that they even completely covered the wall in a fake facade at first. Like "oh we wanna protect the look of this beautiful monument" but also "here look at this advertisement!"
Notice how not a single person down below gives one single flying fuck about the ad. Next they'll try to smack you in the face with an add on a fly swater just to get your attention. And big boobs on the fly swater probably.
I'm not a fan of evil capitalists, but I think I'd take even them over organised religion, which is at best just a protection racket / cult of control.
Religion indoctrinates you into replacing reason with faith in your earliest formative years, when you don't have the tools to realize what they're doing to you, which I think accounts for the cult of control thing.
Not sure I'd take them over religion though, given that capitalism is on the tracks to destroy our actual ecosystem. I'm going to be a centrist on this issue and claim that both suck. Very brave, I know.