Deal would create world’s third-largest carmaker with £46bn annual sales amid competition from China
Summary
Honda, Nissan, and Mitsubishi have confirmed merger talks to form the world’s third-largest carmaker by annual sales, aiming to tackle challenges from Chinese competition and the shift to electric vehicles.
The proposed merger, through a joint holding company, seeks to combine resources as Japan’s automakers struggle with declining sales and costly EV transitions, lagging behind leaders like Toyota and Chinese rivals BYD.
Nissan’s former CEO Carlos Ghosn criticized the plan, citing overlapping operations, while executives called it a pivotal move amid unprecedented industry changes. Mitsubishi will decide on joining by January’s end.
To be fair to him, Japan’s justice system sounds truly awful! I had no idea, but just went down a rabbithole learning about it.
Then he shouldn't have set up shell companies and funneled Nissan company funds into those to buy himself expensive real estate around the world. One doesn't accidentally set up a shell company, deposit company funds into it, and then use those funds to buy expensive apartments in Paris.
Honda strikes me as a lazy ass company. I know a lot of people like their cars, and they do make a car as good as it was 10 years ago, but they seem behind even American companies when it comes to EVs.
Honda never really made advanced hybrids either and they absolutely chose to drag their feet on EVs, they pushed hydrogen way too hard and even that always felt like a marketing stunt.
I'm a big fan of Honda cars. Not much of a Nissan fan (I know lots of people swear by them, but I had a bad experience with a Nissan lemon years ago). And I've heard Mitsubishi cars are a complete joke from a reliability perspective. So this news does not fill me with hope. If they can drag the build quality up to Honda's standards then fine. But that's not usually how these things pan out.
Don't worry, when this new company eventually merges with Toyota, who already own parts of Subaru and Mazda, it will be perfectly positioned for acquisition by Stellantis.
Outside of Nissans CVT yall are absolutely sleeping on their interiors. Given the price they compete in they’re doing some really amazing work.
Mitsubishi has also had the rather nice Outlander PHEV. The Mirage needs to go as it’s just too crappy and soils the brand, but their work has been fine. I owned an Evo and I’d love another, but that didn’t make them money.
Toyota has also been steadfast against BEVs (which I can sort of understand, but their Bz4X is a shit attempt) and their new turbo motors have had some reliability concerns.
Subaru builds the ugliest cars on the road with all that plastic now and their motors continue to suffer head gasket issues.
Honestly a Honda-Nissan-Mitsubishi corp would be capable of keeping up the fight. Especially given Nissan was an early player in the BEV game.
I'm not sure what Honda gains from this other than production capacity. I suppose that depends on how closely merged the companies will be -- they may only share platforms rather than go full badge engineering.
The one (the boxy one, pre 1995) where the driver sits on the front axle has an outstanding design. Too bad they don't make this design anymore due to crash safety reasons. The one (ca. 1995 onwards) where the driver sits behind the front axle looks boring, like any other generic family van.
I currently own a 1994 Star Wagon. I love it but the safety and reliability have me desperate for a replacement. I wish there were anything in the US market that was a similar Multi Purpose Vehicle form factor. The ID buzz range and price are a no-go for me.
They all use the same suppliers within the u.s. many suppliers are owned by Japanese companies. This gives them massive leverage over u.s. parts suppliers.
Mitsubishi Fuso is part of Daimler Trucks, aka Mercedes Benz. But they should not be confused with Mercedes Benz, the car manufacturer, they are both separate companies.