Everybody with basic reading abilities already knew that "incognito" is just "not saving stuff locally". Sites can track you regardlessly. With any browser.
99.99999% of users don't know this... People who work in IT knows it and that's about it.
This is also why Google search is still popular too, people don't know about any alternatives and are afraid to use something else even. They don't even know why they may want to use something else. It's ridiculous.
Google search is still popular because it works the best for most people. Bing and the others pretty much suck.
I know I'll get downvoted but it's true. I try to use DDG where possible, and I'm not paying for Kagi. It's quite expensive and I'm not too sure I'd like it. Half the time DDG doesn't find something Google easily finds.
And yes I know Google is worse than it was like 3 years ago, but DDG results are way worse.
Honestly I thought it would send out a no tracking flag. I wouldn't be surprised if it is or will be illegal to ignore that flag in some jurisdictions.
Do-Not-Track requests is nothing but a header on GET. at best, it's useless, with exceptions from websites that already barely track you. at worst, it's another data point for fingerprinting your browser.
The change is being made as Google prepares to settle a class-action lawsuit that accuses the firm of privacy violations related to Chrome's Incognito mode.
This won't change how data is collected by websites you visit and the services they use, including Google."
The stable and Canary warnings both say that your browsing activity might still be visible to "websites you visit," "your employer or school," or "your Internet service provider."
We asked Google when the warning will be added to Chrome's stable channel and whether the change is mandated by or related to the pending settlement of the privacy class-action suit.
Incognito mode in Chrome will continue to give people the choice to browse the Internet without their activity being saved to their browser or device."
On December 26, 2023, Google and the plaintiffs announced that they reached a settlement that they planned to present to the court for approval within 60 days.
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google is olny ducktaped to a requirement in the privacy community because of YouTube pretty much nobody in the privacy community is using google or is even planning to use google but there's YouTube and mabye google forums
I don't even use google anymore, I am currently using brave search (actually pretty good).
Not sure in terms of privacy if they respect that much but in my perspective brave aggregates results by themselves instead of just using the google or bing results so they are at least a decent alternative.
Also the ai integration has been good in the search results imo.