Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment have collectively spent less than $3.3 million on X.
Kinda lends itself to the theory that they are part of the Problem
I have no love for big corps, but they're likely just reading the writing on the wall. they have to deal with retribution for the next 4-12 years and they have no interest becoming the rebels. I'm kinda impressed they stepped away at all other than it probably was money spent for nothing.
Bending the knee
And lifting their a## up, so they are better accessible
Cupping the balls.
It doesn’t work that way with advertising. They need to go where their customers go. Bots don’t buy.
They don't need to advertise anywhere.
They're going to twitter for a reason.“X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies,” said Max Willens, senior analyst, at Emarketer
But Twitter has been bleeding users. And since the election there has been a very public exodus by bigger names. So this isn’t about “go where the viewers are.” This is “spend money to stay on the good side of someone who might be even more inordinately powerful with an incredibly powerful and vengeful sidekick.”
“X’s owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies,” said Max Willens, senior analyst, at Emarketer. “Sending at least a trickle of ad spending toward X may be seen as good for business, albeit in an indirect way.”
There's the article in a nutshell. Give Elmo money or face the wrath of the Diaper-in-Chief.
In reality this is just them playing along, if anyone were to do anything drastic to these companies they would have a very bad time.
Max was a really kind dude when we were kids
IBM helping out the Nazis is pretty par for the course
Still, “under $2,000” for a corporation of that size is a surprisingly low amount, compared to the others. Not even worth the negative publicity. Odd choice.
When Hitler needed to track the unwanted in his concentration camps, IBM was there.
Today, Trump has selected IBM due to our experience in this field of Fascism.
FYI: while this is not true, I'm sure most Americans will believe it.
Good old database arms
wow who could have predicted this considering they're the same companies who said they wouldn't donate to republicans after january 6th three months before they started donating to republicans again.
When have Comcast, Disney, or IBM ever have been on the wrong side of history? /s
IBM itching to get involved with another genocide. They can track all the undesirables digitally much easier now!
With DB2? Ha! Don't make me laugh.
Oligarchs get cozy with oligarchs, what a shocker.
It’s time to drop Disney+.
Should have 5 years ago. Mostly cause fuck disney, but I get why you had it.
We've dropped it October 2023. Fuck them Zionist shits.
We finally dropped them after this bullshit. Also Loki S2 was bad.
We just did. Only reason it took this long is because it auto-renewed this time last year for a year slightly ahead of when we thought it was gonna do that. Oops.
We dropped a few months ago, mostly because we were mostly just watching Bluey, so I just picked up Bluey DVDs and cut the service.
That would be REALLY Corrupt if simply buying Ads on a Website was Enough to allow you to DIRECTLY INFLUENCE the President Of The United States! Fortunately Trump DIDNT put the Owner of X in charge of Important Oversight Decisions!
Good thing everyone is leaving
Doesn't matter. They're not doing it to get people to see their ads, they're doing it to bribe Elon since he has actual political power now. Kind of like how oil companies buy ads on news media, even though you don't need to be persuaded to buy oil - it's to buy favorable coverage.
It's just going to be all brands, nazis and/or bots soon.
So... same-same.
ITT: People realising most of the world lives outside their bubble
My favorite lemmy bubble is the smug woke ( idiot leftists, who think they are smart but aren't) who think Kamala lost because she didn't take a stance on Gaza and people abstained in protest and not because of sexism and racism.
I mean, there's no singular reason for Kamala's loss - but abstentions over the middle east were still a reasonably noteworthy problem for the campaign.
With that being said.... more broadly, people are just generally awful and a lot of people bury their heads in the sand rather than acknowledging how backwards the majority really are.
I think you're also missing a huge part of it. People don't care about Gaza nearly as much as people here think, nor do people care about her race or gender much.
You can see a massive shift in betting odds and polls around the time she had an interview where she said she wouldn't have done anything different than Biden. My general perception is that she didn't really have a plan, and I think that's true for the public. I also think the public didn't like the comparison of Trump with Hitler. Trump, on the other hand, claimed to have a plan for fixing the economy, and I think that resonated with people, especially since the economy was good under Trump. They see the inflation during COVID as Biden's problem (I personally blame supply chain disruption mostly, and also Trump's spending), and Harris refused to throw Biden under the bus.
I personally blame Harris's loss on three things:
- late entry - Biden should've dropped out sooner so they could have a real primary
- lack of real difference vs Biden
- running mate choice - should've picked Shapiro from Pennsylvania, not Walz
I don't think her being female hurt her, and it probably helped her appeal to female voters vs Trump, and Obama winning implies race doesn't matter much either. To me, it comes down to policy and lack of a primary. People wanted change, while she offered more of the same. If you don't believe me, watch some interviews with people in swing states and listen to what they're most interested in.
I almost can't blame them. A majority of Americans voted for fascism and racism. These are their customers.
A majority of American citizens who voted...that's an important distinction. Roughly 29% of voting age american citizens and 22% of all american citizens - a sizeable minority but a minority nonetheless - voted for fascism and racism.
The “almost” in this statement is absolutely crucial. Nicely done.
Horrible timing. Millions are leaving and going to BlueSky.
ads are not allowed on Bluesky. that is the reason.
How does going back to advertise on a platform losing millions help? It doesn’t matter if BlueSky doesn’t have ads.
Death to Comcast, Disney, and IBM.
I mean, that's been an accurate statement for decades.
True. But back then they made money on advertising. Now we're funding them directly.
Do you part - cancel the service.
And nobody was surprised. I predict most advertisers will return by the end of January for the same reasons they left previously: It's the right business decision at the right time. Remember that the next time a corporation makes a pledge. It's always about money.
This is bending the knee
I dropped Xitter as soon as it became apparent that Elon was going to buy it and started pirating Disney (and everyone else) shortly after. Couldn't tell you the last time I bought anything IBM but I'll have to be more careful about it. I'm switching to a local fiber provider so I'm leaving comcast in a couple of weeks.
Did anyone read the article? Besides the top 2, these amounts are paltry:
Data by MediaRadar showed that Comcast, which spent less than $1.5 million on X this year, was followed by Warner Bros. Discovery at $1.1 million, whose ads are supporting theatrical releases of movies, and Disney at under $550,000. Lionsgate spent less than $230,000, while IBM allocated under $2,000.
That's embarrassing.
He'll get advertisers just as actual people leave.
This is beautiful! It's like a textbook example for everyone paying attention to draw crisp conclusions for how the system works.
if people haven't caught that half the shit we read in the headlines is literally means nothing, just slop at this point, i don't know man... just take me to the fucking farm already, put me out of my misery
Going after the coveted racist bot market.
They don't care where the money comes from, and at this point they know there's no cost to their reputation for doing shit like this either.
People aren't moving away from it. Of course they come back
Of course they are they only care about money.
Maybe they dont want to fall out windows. Remember who people voted for.
They can eat their shit
May as well it's not like they'll be paying for many impressions.