Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters

Physical products are the only ones that makes sense for DRM.

Blockchain-based cheese DRM! 😂

DRM? More like DOC!

You seems to be someone that don't eat parmesan cheese.

Actually an "HP boost" refers to using fake Hewlett-Packard ink cartridges that circumvent their ink-jet printer DRM. 😁

Hey, don't knock it till you try it

as other people pointed out, is a sticker on the outside, on the hard part.

unless you are very hungry and have good teeth, you will not eat it.

yet, since is applied on edible product, it needs to be edible.

Except it is very common to boil cheese rind for broth. And prolonged exposure high temperatures tend to break down pollutants into even more reactive forms as well as draw them out into solution. Worse if it's in like a commercial steam oven or pressure cooker that can get much higher than 100 C, you know, like many professional restaurants make a point of using.

I doubt it will be that easy to identify and scrape off, because that would defeat the point, probably hidden deep within the layers. It says it can't be read remotely so very unlikely it's just an off the shelf RFID sticker you can easily see and peel off. I also doubt a lot of people will know it's there and that it needs to be removed in the first place, or they'll take their word for it that it's edible even though they are absolutely in no position to make that claim and have definitely not done the rigorous medical research/testing to actually justify a claim like that.

Introducing: the Mish network!

And olive oil and cigarettes and... Anything else really.

EU has lots of protected origin products.

Wait till you find out about fake eggs (etc) in china

Have you not tried Velveeta?

Those chips are only good for mind control

The cheese is ruined when they make it magnetic, of course

Probably to protect the "brand" at places that actually care about advertising what kind of cheese they have

Just wait until you hear about olive oil.

https://www.forbes.com/sites/ceciliarodriguez/2016/02/10/the-olive-oil-scam-if-80-is-fake-why-do-you-keep-buying-it/?sh=282def4f639d

Yeah it's like how the Champaign region has brutalised it's soil with over production and now produces substandard grapes compared to other regions but due to established customs can charge the most.

Cheese makes even less sense as the original taste was down to the quality of the dairy and the process of making it - both of which have changed totally and are easily replicatable, though fake cheese is potentially dangerous if made unlicenced because God knows what corners they could cut - I don't want to eat something full of reminant cleaning products and deadly pathogens.

Really then avoiding over-priced prestige products is the best choice economically, medically, and morally (I'll skip the essay on that but the main point is it's funding greed and establishing a classist normal which is something we should be moving away from).

Legally it's only cheese if it comes from the "Formaggi" region in Italy. Otherwise it has to be called "bad milk product".

Good bot!

They found our one weakness.

Assuming this is even real, someone is conflating the concept of "food grade" with being edible.

Thankfully countries voted to avoid that during the meeting of the Honda Accords.

If you start eating packaging like stickers glued to the rind of cheese, I think you can legally be considered a kind of human-goat hybrid.

My networth would increase if you value the cheese-turned-fat at parmigiano market value.

So if you eat the chip, does it mean you officially become a wheel of cheese?

Depends if you have been a real or a fake person before... ;-)

No but you do become the property of a man in Italy

The more local cheese makers the better, as long as it does not call itself Parmigiano-Reggiano.

It is just glued on it. It's just on the label, not implanted inside the cheese wheel. The "you could be eating microchips!!!" part of the article is pure clickbait.

All they say is they'd be safe to eat if for some reason it ended up in the cheese. Like the rest of the label I guess.

It is glued to the side... The article is just bullshit.