Why do so many products suddenly have Biscoff in them?

A lot of people got Biscovid and are Biscoffing

Lmao you got me with that one
- It's a Bispandemic
https://m.youtube.com/shorts/qh7XRJ9dO3k
- I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
  
  yewtu.be
  
  inv.nadeko.net
  
  yt.artemislena.eu
  
  piped.video

it's vegan-v and it's good. try it for a tofu cheesecake bottom

try it for a tofu cheesecake bottom

Excuse me?
- Tofu cheesecake sounds pretty normal to me. You'd want to use silken tofu, of course, but I bet a tofu cheesecake would be amazing. It's all in how you flavor it, just as it is for a cow titty juice cheesecake.
Nothing against tofu, its a wonderful food, but I'm having trouble visualizing how tofu can ever replicate cheesecake. Do you have a recipe?
- One quick google brings up this recipe: https://myquietkitchen.com/tofu-cheesecake/, which looks quite good. (I'm tempted to try it actually, it's been awhile since I had cheesecake!)
  
  The important thing is that it uses silken tofu, which is a totally different texture from the tofu you'd usually use in a stir fry or scramble. I've had silken tofu chocolate pudding and it was one of the best desserts I've ever experienced. I have no doubt it would make a great cheesecake.
- There are also vegan cream cheese variants or you can take vegan yoghurt and get the water out by wrapping it in a dishtowel. My wife is really crafty with this stuff, shoot me a DM if you have any baking related questions.

It's the new nutella almost a 1:1 substitute in every donut/cookie/milkshake ig people wanted sth new and it stepped up also it's kinda tasty

cookie butter blew up in the last few years and I noticed how Biscoff cookies were offered in a few US airlines as a snack even on domestic flights

legit only place I've seen them. I just assumed it was airlines trying to seem sophisticated by throwing something European at us hangry burgerlanders while we fart into our seats.

Same reason there was a run on Sriracha a few years ago. People that normally find bell pepper spicy realized that Sriracha could be mixed with mayo to create a very tame spicy aioli.

i avoided it because it was trendy (and i assumed boring) but a few mos ago i tried it and it has become my favorite everyday hot sauce

im just a sucker for sweet & spicy
- Not throwing shade at sriracha at all. I've been using it since before the trendsetters, its a great hot sauce and still a staple in my pantry.

never even heard of it i-love-not-thinking

I fucking love biscoff

Is yummy 😋

culinary trend that eventually gets hopped on by brands and combined into their own products on store shelves.

For the trendsetting chefs etc upstream of that, I assume the humbleness of the biscuit and sort of related notions of 'authenticity' is/was part of the appeal. "Remember those grandma ass biscuits you thought were bad? Well actually they're good. I would know, because I'm the Real Deal." madeline-smug

I'd guess this process of bougie 'elevation' of a humble (cheap) foodstuff is also profitable under the right circumstances

They are good tho

live-tucker-reaction

What is going on?

I got one of those biscoff knock-off Mcflurries at hungry jacks and it was like 50% biscoff and was really nice, so I got another one and it just had a tiny layer of biscoff on top and on the bottom, I think the first one I got was a fluke.