Ubisoft is still trying to make NFTs happen
Ubisoft is still trying to make NFTs happen
The French publisher has partnered with Double Jump Tokyo to bolster 'web3 integration' on upcoming multiplayer RPG, Champions Tactics.
We're on the AI grift train, catch up
Some exec probably over invested in this project and now they're trying to push it through so they don't have to call it a failure yet.
Ubisoft is run by people who are as greedy as they are dumb. They have no idea why their games succeed and genuinely do not understand that they are making the worst game business decisions since Square-Enix. They will not survive the next decade if they don't adapt.
I really hope they don’t adapt and their IPs get sold to someone with 2 brain cells to rub together
This brings me hope Ubi might rot from within and collapse. And some nice Lemming will buy all their IP for a song and release it with a copyleft license.
The nice lemming will likely be either EA or Microsoft. I'm not hopeful for either of these companies to do anything positive with it.
If steam were to buy it that means there might be some light left at the end of that tunnel. Though I fear what will happen if steam changes owners inevitably...
lol
Didn't Ubisoft used to be good...What happened to them?
"Omg we need to make more money for our investors!" and then they hire a bunch of consultants who sell them on bullshit like NFTs instead of making good games.
MBAs is what happened.
...when?
They were one of my favorites over 20 years ago. I played many of their games: Splinter Cell, Beyond Good & Evil, Child of Light, Assassin’s Creed. I never played Far Cry, Prince of Persia, or got heavily into Rayman, but they certainly did make many gems.
Then somewhere around 10-15 years ago, they enshittified.
Now they’re an evil and anti-consumer corporation. I don’t buy their games anymore, which is a shame because I’d love the Beyond Good & Evil remaster and the upcoming sequel. I’d love to play Immortals Fenyx Rising. But their track record shows they will only release games that are: “safe” copy-and-paste games, not innovative, unoriginal, loaded with micro transactions and predatory telemetry, and equipped with DRM and kill switches.
Why purchase and play Immortals Fenyx Rising when in 10 years they’ll just take it away from me? Such a shame. I won’t participate in Ubisoft games anymore unless they course correct (read: They will never course correct).
Did you just wake up from a time capsule? Ubisoft hasn't been good for over 10 years.
Permanently Deleted
What year is this?
Stop trying to make Fetch happen!
lol too late to the party, so late by now everyone knows it was a scam. get on the AI train before it leaves Ubi. Or was it some stupid shareholders idea "AI is too expensive lets try to revive NFTs and squeeze some juice out of it"
Ubisoft web3 technical director
Bruh
Stop trying to make
”fetch”NFTs happenThere is nothing wrong with the core technology of using a blockchain token as a validator in a game.
True, but the problem is that there is no point to do it. Just use a database. Games are already centralized. Why bother?
Unless the big gaming companies come together and develop a system that would allow you, for example, to get skins in rainbow six siege and use them in battlefield or call of duty (which is almost impossible to build anyways because of different engines, model formats etc), there is absolutely no reason to have any decentralised crypto/nft bullshit involved.
More or less there are 2 clear use-cases: Foss trade system not centrally controlled by the game, and cross-game usage of a token. Neither is reliably implemented by a single company or centralized db.
NFTs don’t make sense for a ton of things, but item trading in video games is one of the few ideal use cases, and, implemented properly, it would benefit players.
There could be items that are literally unique and not just labeled “unique” but everyone can get one. Some collector-type players love that stuff. Limited run items could actually be limited run even if the studio waited a couple years and brought it back because you could tell original-run item vs cash-grab item by creation date and so on.
In the future, if standards are established, you could even move items from ESO to GW2, for example.
One benefit to devs and their players who care about fairness is rolling back (or entirely preventing) a duplicating glitch. I know there is always at least one case of this in every MMORPG I’ve ever played. Devs have to scramble, lock databases, screw up the rollback or don’t even attempt it, and the non-cheaters are all pissed.
Literally none of that requires an nft. Standardising items between games also makes zero sense, games by their nature are very different technically and would require the items to be implemented in every game, which wouldn't happen.
You don't need NFTs or block chain for any of that.
Also, "moving items from ESO to GW2" is utter nonsense. Every piece of that idea is a fever dream. The games have different mechanical rules for how they work (eg: the stat numbers on items, how they behave, who can use them). The technical stack that puts them in the game and on your screen are different. Different engines may have different needs for texture and mesh stuff.
If they wanted to do some sort of cross game promo, some games already do that. TF2 has weird cross game promo stuff. But there's not really a universe where you can just drag and drop an "item" from one game to another. And even if you could, you don't need NFTs for that.
You don't need NFTs or block chain for any of that.
- unique items with serial numbers
- record of ownership for items
- transaction history of who bought/ sold the item
- currency to pay for items
- account balances
- all that tied to some external reference to a blob of data that represents the thing being traded
Sure, you don’t need blockchain and NFTs to do all that but once you invented that system you’d have effectively reinvented blockchain and NFTSs.
The meta-problem here is two fold:
- For reasons I don’t comprehend, a lot of folks have been fooled by central banking propaganda that “crypto bad; me no like crypto bros”. Alan Greenspan, or whoever is modern equivalent is, ain’t yer buddy. And neither is the PR firm his friend hired to program y’all’s brains via Reddit posts from hundreds of deep socket puppet accounts.
- Involved video gamers (as opposed to people who merely play video games) from my experience, more than a typical person, tend to angrily seek scapegoats for I’m-not-sure-what. Therefore, a successful profitable and enduring enterprise like Ubisoft is one of their favorite targets of ire. So like any angry mob, whatever Ubisoft is doing then they hate it.
Uuua use u**f xx d