Apple Intelligence won't launch in EU in 2024 due to antitrust regulation, company says
Apple Intelligence won't launch in EU in 2024 due to antitrust regulation, company says
Apple Intelligence and two other features won't be available in the European Union when they launch later in 2024, due to interoperability rules in the DMA.
Can't imagine how this could be perceived as anything but retaliation for the EU daring to attempt to regulate Apple
128 1 ReplyYeah exactly. Remember when they wanted to kill PWAs in Europe blaming the DMA? They had to revert course eventually due to backlash.
29 0 ReplyIt's very easy for them to twist the history. Losing PWA would have really sucked. I use those quite extensively, even if they aren't perfect
9 0 ReplyOh, I missed them having to backpedal on that! That's good news.
3 0 Reply
That was my first thought.
11 1 ReplyNah, it makes sense. Apple really likes their proprietary walled garden, so the interoperability requirements trouble them deeply.
12 5 ReplyNo.
Interoperability is only required, if you have a significant market share. Apple does not have this in the EU. iMessage specifically doesn't fall under this regulation, since hardly anyone uses it.
And since Apple plans to publish an SDK for their intelligence anyway, you can't really regulate them for being too closed.
So either that's a purely political retaliation, or their "super privacy friendly" services aren't as privacy friendly as they claim.
33 2 Reply
Funny how companies believe they are punishing you by withholding AI crap nobody wants.
92 2 ReplyData privacy AND not having to deal with more bullshit AI? Oh my, how will we ever cope with this... /s
47 1 Replywasn’t the main point of apples ai that it runs on device? asking explicitly every time it might need to send data anywhere else seems fine
6 0 Reply
Apple's may start being salty and blame everything on anti-trust from now on.
Why were your beans cold this morning? EU's DMA.
Why did you get delayed to your event? EU's DMA.
Why did it rain on the one day you were planning to take a trip? EU's DMA, of course.
74 1 Replysounds like EU really dodged that bullet. Good on them.
69 9 ReplyY'all just becoming luddites afraid of big scary tech. Oh no, the big bad siri 2 is going to hurt me!!!
11 44 ReplyWhy are you using Lemmy then? Go back to reddit if you aren't scared of them
18 4 ReplyThat’s what they said about bitcoin, and there’s still nothing useful at any kind of scale outside of scams.
4 1 ReplyLook into what the luddites actually where, instead of repeating propaganda
3 0 Reply
Who cares.
If Apple don't want to compete fair in the market, then others will.
And no iPhone user will miss an AI feature. Most of them don't even understand how to use 80% of the phones features anyway.
40 1 Replythen others will
Unfortunately, I don't think the others want to compete fair either. It's a big race to shove garbage to consumers.
10 0 ReplyWell, if it's illegal to do otherwise, some must do it, because the money involved are big.
1 0 Reply
I cant wait for all the small smartphone manufacturers and os developers to come up with their solutions.
2 0 ReplyDumb phones on the rise.
3 0 ReplyAt least it opens up for challenge.
1 0 Reply
I mean, can we get this in the US also?? Nobody wants this shit.
34 0 ReplyAnd nothing of value was lost...
23 2 ReplyOh yes, won’t miss that.
24 3 ReplyBy the way, how is apple intelligence different from potato intelligence?
21 1 ReplyMore sugar
9 0 Reply
Apple is stepping on its own tail. The correct way to implement such features is to provide API to integrate any AI with their device, not only ChatGPT. And as an example, they should provide their own completely optional app for this, which could be downloaded from the App Store. This app should not be part of iOS at all. So EU regulators cannot do anything with it or it will be harder for them to figure out ways to restrict it. And users will worry less about privacy.
10 1 ReplyIt probably doesn't need to be an optional app if they're giving you the ability to use any model you want at the OS level integration.
When you're using the device for the first time show a screen and let them choose AI / provide their own local model.
I wonder how listing things alphabetical would go given apple would keep them near the top.
3 0 Reply
Regulation works.
6 0 ReplyLol, lmao even
5 0 ReplyIm in the eu and Im fucking devastated.
12 7 ReplyWhy. This is good
4 1 ReplyI think they are being sarcastic without putting /s
16 0 Reply
Insert bored Jeremy Clarkson meme
8 3 ReplyGoogle AI is already dominant there.
2 0 Reply