Apple Intelligence won't launch in EU in 2024 due to antitrust regulation, company says
Apple Intelligence won't launch in EU in 2024 due to antitrust regulation, company says
Apple Intelligence and two other features won't be available in the European Union when they launch later in 2024, due to interoperability rules in the DMA.
Funny how companies believe they are punishing you by withholding AI crap nobody wants.
Can't imagine how this could be perceived as anything but retaliation for the EU daring to attempt to regulate Apple
Yeah exactly. Remember when they wanted to kill PWAs in Europe blaming the DMA? They had to revert course eventually due to backlash.
That was my first thought.
Nah, it makes sense. Apple really likes their proprietary walled garden, so the interoperability requirements trouble them deeply.
No.
Interoperability is only required, if you have a significant market share. Apple does not have this in the EU. iMessage specifically doesn't fall under this regulation, since hardly anyone uses it.
And since Apple plans to publish an SDK for their intelligence anyway, you can't really regulate them for being too closed.
So either that's a purely political retaliation, or their "super privacy friendly" services aren't as privacy friendly as they claim.
Apple's may start being salty and blame everything on anti-trust from now on.
Why were your beans cold this morning? EU's DMA.
Why did you get delayed to your event? EU's DMA.
Why did it rain on the one day you were planning to take a trip? EU's DMA, of course.
I mean, can we get this in the US also?? Nobody wants this shit.
sounds like EU really dodged that bullet. Good on them.
Y'all just becoming luddites afraid of big scary tech. Oh no, the big bad siri 2 is going to hurt me!!!
Who cares.
If Apple don't want to compete fair in the market, then others will.
And no iPhone user will miss an AI feature. Most of them don't even understand how to use 80% of the phones features anyway.
then others will
Unfortunately, I don't think the others want to compete fair either. It's a big race to shove garbage to consumers.
Well, if it's illegal to do otherwise, some must do it, because the money involved are big.
I cant wait for all the small smartphone manufacturers and os developers to come up with their solutions.
Dumb phones on the rise.
At least it opens up for challenge.
Apple is stepping on its own tail. The correct way to implement such features is to provide API to integrate any AI with their device, not only ChatGPT. And as an example, they should provide their own completely optional app for this, which could be downloaded from the App Store. This app should not be part of iOS at all. So EU regulators cannot do anything with it or it will be harder for them to figure out ways to restrict it. And users will worry less about privacy.
It probably doesn't need to be an optional app if they're giving you the ability to use any model you want at the OS level integration.
When you're using the device for the first time show a screen and let them choose AI / provide their own local model.
I wonder how listing things alphabetical would go given apple would keep them near the top.
Regulation works.
And nothing of value was lost...
Lol, lmao even
By the way, how is apple intelligence different from potato intelligence?
More sugar
Oh yes, won’t miss that.
Google AI is already dominant there.
Insert bored Jeremy Clarkson meme