Gen Z mostly doesn't care if influencers are actual humans, new study shows
Gen Z mostly doesn't care if influencers are actual humans, new study shows
AI influencers could actually benefit brands looking to connect with Gen Z consumers.
Stop calling them "influencers", they are Sales People. They influence nothing, they sell you the same crap any ad does. Sales people, advertisers, spam, all the same thing.
They influence the buying decisions of their audience.
I never understood how people like this got that title. They don't influence shit, except maybe consumerism and the dumbing down of society.
They influence the people watching them.
So they have no influence except for the ways that they do?
They pander to the less informed, shove confirmation bias into everything, and pretend to sound like an 'expert" on what they spew. Basically a con artist. And they really want to be famous, but have zero talent. Again, con artist.
Not even sales people, just marketing people without a fixed affiliation. The only people they influence are the people for whom the name influencer is not a red flag that they're being lied to.
Having said that, "influencer" is a lot shorter than that, and at least everyone will know what you mean.
They aren't "real" people either way, even the human ones are just drones reading a script that someone paid them to read.
Are you telling me all the podcasters I listen to didn't naturally have the same experience with HelloFresh?
This is how I think about social media in general. It's a spectrum from mostly fake to all fake. Even the least fake profiles still only show the good parts of their life and unedited photos are still hand-picked from a bunch of other ones they don't want people to see.
Hell even my own Pixelfed feed which is 100% landscape photography is all more or less fake. I take hundreds of photos and only publish one or two of the best ones and even those are heavily edited. It gives a totally false impression of how good of an photographer I really am.
Even with people knowing social media is fake or highly edited, It's really doing a number on people's mental health.
What a non-story.
They basically asked: In an ad, do you prefer an actor reading out the marketing script or a computer-rendered face?
I just… don’t watch ads.
Firefox, ublock origin, NextDNS when mobile, pfBlockerNG at home.
I’ve gotten to the point where it’s genuinely jarring if I see an ad on one of my own devices.
It feels like a weird study. I can't tell if the study, or just the article, was trying to make GenZ look like fools yet again, when the actual results found are "GenZ is like a lot of other people in yet another way".
I dont get why people would care for influencers
I don't get how people can watch reality shows but apparently they do.
Plus entertainment is a great control tool. Give people enough entertainment and they will never revolt.
why do people care for Shrek? Or Walter White? Or Antigone?
The concept of caring for fictional narratives is ages old.
And that makes it right?
Anyway the difference now is that peoples opinions are amplified and spread quickly. Combine that with sponsorships and uninformed takes and you are in trouble. It Aldo doesn't help that people these days are lazy and dopamine junkies.
Wheel is excellent entertainment, and far more human than most of these pretenders.
I make the distinction among “streamer” who is doing a play by play similar to sportscasting, “presenter” is showing facts or teach a lesson like online learning, “op ed” to explain an opinion or parody, and “influencer” as someone trying to be center of attention but usually brings no value and has no reason to be famous except from being famous.
Maybe it’s just my own biases, but
- I can listen when my kids watch e-sports, recognize it as sportscasting
- I appreciate how “Everyday Astronaut” explains things
- I’ll go with Jon Stewart for presenting news topics with a sense of the absurd because I don’t have the patience to find a streamer equivalent
- somehow people like the Jenners, Lindsay Lohan, Kardashians, are famous for being famous, and supposedly “influence” people? Some of these really seem like the worst of humanity and ought to just be ignored.
Personally I despise everything about the idea of influencers. I have yet to see one who wasn’t an outright attention whore or just trying to get free shit.
I don't think it's a bad thing to want to be paid for being the center of attention. There's pathological levels to it for sure, but we're communal, creative creatures. Maybe it depends on how we define influencer, idk. I was gonna comment that younger generations aren't fully developed physiologically, so the appreciation for fully human influence could be chalked up to that
Right. There have been folks getting paid for (and enjoying) being the center of attention since culture has existed. The entire concept of cinema comes from this. I wouldn't call Rowan Atkinson or Penn & Teller "attention whores or people who only want free shit" but they are the "influencers" of their time.
The dynamic has shifted, but I don't see it as some inherently bad thing, this just reads as a "kids bad!" kind of statement.
But isn't that the whole point of them?
What? An "influencer" is just anyone who a lot of people respect.
They're certainly not all attention whores and most don't get any free shit.
Why?
I don't care if it's a human or a bot trying to sell me something because my ad blocker will make sure I don't even see it.
Probably because we didn’t care about them in the first place
They have too many followers for that to be true. But I don't understand why.
I suspect a lot of the influencer numbers are pretty inflated.
I mean, who does? They don't act like one.
Does anyody really look at anyone in an ad and say, "Yes, that's a fellow human, I connect with them on a personal level"?
I've been perceiving them as robots since 1986. Because even as a child I knew people in an ad don't act or talk like everybody I knew in real life and what they were portraying was completely made up, unrealistic dialog and scenarios.
Exactly. Marketing generally doesn't try to speak to your rational forebrain. It's going for your subconscious, by design. It's why ads can be so random and still retain efficacy.
I'm a millennial, but I don't necessarily care if the person I'm watching exists or not.
That's not to say there aren't a bunch of other factors involved that would generally steer me away from artificial people (general corporate BS being the obvious one), but all else being equal, I'm totally fine with it.
If it's someone I'm never going to meet either way then it doesn't matter if they're real or not. What matters is the quality of content.
Newsflash: adolescents don’t care who is pushing consumerism to them.
How the internet created ever more hucksters. Went from door-to-door to screen-to-screen salespeople. Topping things off, if they're growing up okay being influenced by a bot, well aren't we all screwed.
My Gen Z son says these are Alphas and he doesn't want to be associated with them.
America = not the fucking rest of the world you are complete retards
I know every generation says this, but I actually think Gen Z is doomed. They have like 50% support for Hamas lmao, brain rotted by social media and echo chambers
If you think that's what's happening, you've been in an echo chamber yourself.
Sorry, “only” 37%: https://www.newsweek.com/pro-palestinian-protest-hamas-colleges-gen-z-polls-1895668#:~:text=In March%2C Harvard CAPS-Harris,respondents said they backed Israel.
That’s so fuckin depressing lmaoooo what a bunch of idiots