YouTube confirms three-strikes test for ad blocking

YouTube has confirmed that it's testing a three-strikes policy for blocking ads. It's also outlined how this policy will work.

The old internet is dying, and a new one struggles to be born.

4 comments

will stop watching rather than submit to ads
- Know a guy that doesn't use an adblocker because "they need to make money" and it just seemed like such a deranged take. Your life is worth so much more than watching the same fucking ads for 5 minutes out of every 15.
  
  My sister is a really weird case. She doesn't buy into some dumb idea of "ads are good or anything", and she finds them annoying, but when I tell her she should install an adblocker she will just... not for some reason. Like it takes literal seconds to find ublock origin and hit install. I've even offered to do it for her but nope. I just don't understand it. Kinda tempted to just install one for her some time when she steps away for a few seconds, doubt she'd even notice.