Know a guy that doesn't use an adblocker because "they need to make money" and it just seemed like such a deranged take. Your life is worth so much more than watching the same fucking ads for 5 minutes out of every 15.
My sister is a really weird case. She doesn't buy into some dumb idea of "ads are good or anything", and she finds them annoying, but when I tell her she should install an adblocker she will just... not for some reason. Like it takes literal seconds to find ublock origin and hit install. I've even offered to do it for her but nope. I just don't understand it. Kinda tempted to just install one for her some time when she steps away for a few seconds, doubt she'd even notice.
i think broadly there is a fear of computers. like, we have been trained to feel anxiety that something will go wrong if we interact with computers in any way that is not officially sanctioned by power. this is the main psychological barrier that stands in the way of liberated computing, not any objective qualities of FOSS' user-friendliness vs that of proprietary software or how computer nerds treat non-computer nerds.