How Marvel Is Quietly Retooling Amid Superhero Fatigue
How Marvel Is Quietly Retooling Amid Superhero Fatigue
The studio’s golden box office aura has been dented, but chief architect Kevin Feige isn’t scrapping his years-long cinematic universe plan, just refining it: “They’re not going to give up,” says an insider.
I hate that "superhero fatigue" has become the accepted reason why recent movies have done poorly. It passes the blame from the studio to the audience.
People aren't sick of an entire genre of films. They're sick of bloated budgets producing CGI-heavy movies that get butchered in post production because the studio needs to meddle with everything to make sure the ridiculous amount of money they didn't need to spend in the first place is as safe of an investment as possible.
Look at Iron Man 1. It had a modest budget, reasonable effects and told a concise story. People would watch another movie like that again. We don't need world-threatening plots that can only be presented by an overworked and underpayed effects studio.
exactly same thing with star wars fatigue. just make good movies/shows and people will watch.
And people seriously underestimate the simplest reason: poor execution. Phase 4 just had so many movies that weren't good. The writing was bad, a couple characters or moments would be what you expect, but the overall product was just shoddy.
I think you could say that about almost every single Please 4 movie except Guardians 3. There was just a massive drop in quality.
Totally agree. The phrase "superhero fatigue" has been thrown around since age of Ultron.
It was being thrown around before Iron Man came out.
A while back someone posted an article from 2007 using the phrase, talking about the “upcoming Iron Man movie”
No I'm sick of the entire genre. Ubermensch above-the-law protagonists who are inherently better than normal people are the worst.
Tell another story as good as Winter Soldier, Civil War, Infinity War or Endgame.
Or maybe other directors just aren't as good as the Russos?
I mean there are A LOT of excellent directors out there. The issue is giving them the freedom to direct.
Look at The Eternals. Chloé Zhao coming fresh off of Nomadland is an odd choice for a Marvel film director.
I don't think Marvel made a mistake giving Chloé a chance, I think that's how we can get some really great films.
However what we got in the end didn't feel that special. Kit Harringtons character didn't have much to do. All the other characters didn't get much screen time as it was.
What Marvel has done historically has worked, but I think they need to rethink things a bit going forward.
Sam Raimi is actually a good example of this. Doctor Strange was still largely a standard Marvel film, but no question it was also a Sam Raimi film.
I loved DSMoM, but I believe many hated the Raimi-ness of it.
She-Hulk was the biggest f-you to the audience. That uncanny valley CGI just screamed, "eat this you ignorant morons, we know you'll love it and we don't even need to try!"
Greedy studio failure, not superhero fatigue.
https://www.youtube.com/watch?v=iw-hYiRzRrU&t=116
Never saw the series, but just watched this because you made me curious. It's so goddamned awful, I can't believe that was released.
And they didn't even make her a "hulk." Just a slightly buff and sexy green woman. The Amazonian women from Futurama were bigger.