8mo ago

Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising

blog.mozilla.org Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising | The Mozilla Blog

Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for

14 comments

As we integrate Anonym into the Mozilla family
Hoo-boy. I hope this goes well..!
- Surely it will..
  About Anonym: Anonym was founded in 2022 by former Meta executives Brad Smallwood and Graham Mudd. The company was backed by Griffin Gaming Partners, Norwest Venture Partners, Heracles Capital as well as a number of strategic individual investors.
  
  🙄😮‍💨

I don't see the big deal here. Mozilla relies on advertising for its revenue. They're incorporating a new method which prioritizes user privacy first and foremost, even preventing the advertisers from accessing user information. Isn't this an improvement for both Mozilla and their users?
- The big deal is advertising. Advertising is a corruption of everything it touches. They may as well partner with privacy-protecting deforestation and mining interests.
- Indeed. I mean, I'm blocking ads as much the next guy and that's not going to change in any foreseeable future, but I cannot see how introduction of privacy preserving advertising platform could possibly be seen as anything other than an improvement over the current, completely perverse, situation. It would be better for people who don't block ads, so if this acquisition would advance uses of privacy-respecting advertising systems and simultaneously get some revenue to Mozilla then this sounds quite like a win-win to me.