Remember when Newscorp bought MySpace for $580 million dollars and then immediately wiped the user database? What in the actual fuck were they thinking? Talk about not knowing what you bought.
I might be wrong but I think might be misremembering something, Myspace lost all it's user data but not till like 2016 which was years after news corp sold the site.
They didn't delete the users, but they deleted everyone's blog posts, and i think wall posts and settings too. It has been decades now, but I remember a bunch of content disappearing right after they bought it, which drove more people to check out Facebook. Then later I think they wiped the pictures from people who hadn't been active in awhile. I know at some point all of my pictures disappeared, and that's when I finally completely gave up on the site.
I still wonder if they tanked it on purpose. Hanlon's razor and all that, but it's just weird how many left-leaning social media sites get bought by right-wing assholes who immediately piledrive it into the ground against all capitalistic reason.
The decision to buy is made by numbers before the purchase: returning visitors, time spent etc. "look at how many hours of eyeballs we're buying"
The decision to kill the porn is made by social pressure after the purchase: "hey we've noticed that in your stable if brands you have some questionable materials. We can't be associated with that kind of filth, you're damaging our brand." - cc processors, advertisers etc. "my wife went on that platform we just bought and you won't believe what she found" - half the members of the board.
Most boards are collectively moronic - rarely do you have competent people that can hold serious tense discussion and can reach conclusions without either descending into massive infighting or just coast along the dominant political players.
As much as I think it could be malicious I am more inclined to believe incompetence. They saw a profitable business and thought they could improve efficiency and keep the market. Little did they account for how much the market wasn't there for their ideas.