Most mobile game marketing is done with ads in other free-to-play mobile games. Unless you play those types of games regularly, you’re unlikely to come across it.
I don’t touch any game I can’t pay for in full once and be done. So I know I’m not the target audience.
Me neither. Kinda ironic that the first time is about an article about its marketing. Given that it is "Free" to Play and a mobile game I'll continue to stay the fuck away from it though.