Monopoly Go Devs Spent More On Marketing Than It Cost To Develop The Last Of Us 2

The game's huge marketing budget has worked out for it, bringing in $2 billion revenue in its first 10 months of release.

14 comments

Not sure which rock I live under, but I've never heard of this game.
- You definitely aren’t alone… maybe they should’ve spent even more money on marketing? Lol
  
  I suspect you aren’t the target audience.
  
  Most mobile game marketing is done with ads in other free-to-play mobile games. Unless you play those types of games regularly, you’re unlikely to come across it.
  
  I don’t touch any game I can’t pay for in full once and be done. So I know I’m not the target audience.
- I live under a ubRock Origin.
  
  and sponsorblock and revanced
- Me neither. Kinda ironic that the first time is about an article about its marketing. Given that it is "Free" to Play and a mobile game I'll continue to stay the fuck away from it though.
  
  The Monopoly name is enough to do that for me.
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- "Skinner box."
Mobile gamers always choose excellence /s.
- Permanently Deleted
So, this game is a cross between Monopoly and Go?
- In all seriousness, I'm struggling to figure it out. I thought it might be an Ingress-style game which could be interesting for the Monopoly IP, but the Wikipedia page makes it clear that's not the case, without being clear enough to understand what it is.

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