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Box Office: ‘The Marvels’ Gets Grounded With MCU’s Second-Lowest Opening Day Ever

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Box Office: ‘The Marvels’ Gets Grounded With MCU’s Second-Lowest Opening Day Ever
variety.com /2023/film/box-office/box-office-the-marvels-opening-day-second-lowest-1235787894/
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176 comments

  • I'm guessing the fact that no one could even talk about the movie until like 5 minutes ago didn't help. I had no idea it was even coming out until a couple of days ago because the SAG strike kept everyone from doing press.

    • The marketing for this movie has been weird.

      There was an absolute fuckton of marketing for it at the start of the year, like every other Twitch and YouTube ad I got was about that movie.

      Then, nothing, so I thought it had been released and people weren't talking about it because it's just a massive snooze (Like with the Eternals movie).
      I had little affinity for the movie to begin with, so seeing there was little public response after all the marketing just had me go "seems this is one to skip"

      And now it suddenly comes out with barely any marketing going on in the past few weeks?

      Which still makes me feel it must be a snooze, both because it wasn't marketed for release and because of the residual feeling the initial marketing caused.

      Besides that, even before the pandemic neither me or my wife were big fans of going to the cinema, the noise, the seating and the gauging with drinks and food is just meh.

      During the pandemic, we invested in an 75" TV, 200" projector screen and 8K projector and setup 7.1 audio in the living room.

      We got as much popcorn as we want, can drink whatever we want, including alcohol and the only person that can annoy us is us.

      And with most movies being available from a streaming service within a few months of cinema release, there's not much of any FOMO either.

      • Marketing was weird because of the strikes, Hollywood Studios are too incompetent to know how to deal with those

  • They keep trying to push Kamala Kahn, but I never found her to be a very compelling character. Even less so now that they changed her powers. I watch almost all the marvel stuff but I couldn't make it through that mini-series, and I'm not very interested in this movie either.

    • Maybe it was because I thought the examination of the American Muslim community was interesting and not something I'd really seen before, but I enjoyed it. It wasn't the best show ever, but it was interesting. The examination of The Partition was also interesting.

    • Agree to disagree. I find the Kamala Kahn character to be an effervescent relief to a series that's taking itself way too seriously or trying too hard for slap stick. Does that make this particular movie great? No. The movie itself is a pretty flimsy plot. The main trope of the movie is someone makes a mistake, the group comes together to resolve the mistake, and develop themselves during that resolution. So with that said, it's not really good at delivering that, it's not Trolls bad (the original one which the plot sucks, the music is quite good) but yeah there was a lot of room for lots of character development that was just not included in what was delivered. To me the movie pulled its punches on what it could have delivered.

      But in these kinds of tropes you see classic character stereotype traits, in this case Kamala Kahn plays the lighthearted comedic foil and does so quite well through the movie. Needless to say the Captain Marvel character is our person who brings the conflict to be resolved and towards the end you are left with a pretty unsatisfying result. Like the issue is indeed resolved, but it's about as exciting as how I might feel when I've completed my taxes. Hooray, I got that done. Maria Rambeau is our power character consistently pushing the accelerator for the characters to resolve the matter. And she's pretty good at it, but there was absolutely more opportunity for her to flesh that out that they kept sacking her personal past to keep that in check. Which at some point one might go, yeah we get it, she's troubled and doesn't want to talk about it. There's a degree of too much "I'm the aloof character in this movie". I will say the final fight scene is actually good for the level of just skirting the level of frenetic and follow-ability. I've gotten to a point where I just tune out superhero fights when it just becomes a lightshow and camera pandemonium (ala the most recent Ant Man movie).

      Like I said, it's not a horrible movie. I went to the 10am showing of it on Friday (with one other friend) and that was $40 and that's where I would say "Do NOT go see this movie for $40". But I really enjoy the Kamala Kahn character and the level of energy the actress brings to the character. It reminds me a bit of how bubbly my twenty-two year old niece is sometimes and that serves as a nice refresher given the backdrop of generally everything else. So, I will acquiescence, there's a likely bias on my part for the character.

      Again, absolutely not disagreeing with your position on the character. I think Marvel (and this touches just every so slightly on the superhero saturation) has gotten so big that not every character is going to be widely welcomed by everyone. I think there's a point that the Marvel Superhero movies get so numerous that you have to start considering sub-genres for the movies. And perhaps Marvel should pull back a bit on the distribution (it's their ship ultimately to sail and sink if need be). But I really enjoyed the Kamala Kahn character in the same way that I enjoyed the Katy character from the Shang-Chi movie. I good comedic foil is like pepper, you need just enough to flavor the food and not too much to over power the food and both of those characters have carried that role quite well thus far. But like anything, Disney has every chance to run that straight into the ground.

      So just my two cents.

  • This is literally the first I'd heard of the movie. If it's anything like the other marvel movies, it'll be overwhelmingly OK (not terrible, not great).

  • It's the lowest adjusted for inflation, not sure why they aren't doing that that. They mention it in the article body.

  • Why only make series, when you can make siries out of movies? right? I get it, there are fans who still follow and watch the movies and series, but for normal people, like me, wont watch all this.
    They expect to make money, like they did with the big ones, but IMO it has gone far away from that, the only ones interested are the ones who like this content. In the end, its more like a machine making, where they have to make more movies and more.

  • Who asked for this? I also heard they are reshooting the next Capt America, which was almost complete and now moved from 2024 to 2025, to take out a new hero called Sabra, a zionist superhero who works for the Mossad (I am not kidding.) Gosh, I wonder why. Who green-lit this?

    This movie was already catching heat because they went with Black Falcon as their next Capt America, instead of, or I don't know, rebooting Steve Rodgers, the original Capt from decades of comics. This is why we can't have nice things.

    • I don't disagree, there have been more than a few questionable decisions made by Disney execs on the MCU.

      But....

      I'm pretty sure Sam Wilson has been Captain America in the comics, more than once I think. I don't think it's a bad move for them to make this change, especially with how well they wrapped up Steve's arc in Endgame. Actors age and using canon replacements is a great way to continue a franchise and introduce new stories.

      Also: it's not Black Falcon, it's just Falcon. Gonna give you the benefit of the doubt that you weren't being racist about it.

176 comments