Yeah, this article got a rare audible chuckle out of me. I used reddit for eleven years and in that time their internal search was always a waste of time. Google and Microsoft can train their little chat bots without Reddit. Reddit absolutely will not survive without Google and Bing search results.
They dont want it to be a website random people use once or twice.
They want it to be a locked down walled garden like Facebook or LinkedIn where if you want to see anything, you need to make an account to inflate numbers, for people to open up the official app so they can't leave easily.
Its an interesting idea, but reddit's own search sucks so bad. AI is ok but often you only want to search. and Reddit's content is good for searching because there is a lot of duplication. It s about time people start breaking away from the fear of google's monopoly