True ally

I would like to enjoy this, but I think I'm majorly out of the loop. And googling "tony stark dead name stuff" doesn't seem like it's gonna get me too far

After reading replies: Ok so there's memes about "doing stuff" and someone claiming to be stuff, and this person nicely assumed that stuff was the pronouns preferred by Tony Stark? Or that Stuff was Tony's name after transitioning??? Got it I think.