Welcome to the Age of Paid Social Media
Welcome to the Age of Paid Social Media
The saying goes if you’re not the customer, you’re the product. Now, you’re both. Every big social media app is testing subscriptions. It's a business model that comes with a perverse incentive. Just like airlines, if you make life worse, more people will pay.
Last line of the article: "Just like choosing not to ride on airplanes isn’t really an option, for many, using social media isn’t much of a choice either."
Holy crap. We have reached that point. As someone with no social media, it just amazes me how people have let these apps become ingrained in their lives. Sad in my opinion.
To be fair, you always paid it... just not with money...
If they didn’t farm data and charged for it right in the beginning, maybe it would have lasted longer before turning to shit. But demanding payment while farming data is just insane.
Not to mention that they chose the absolute worst time to do this. They are just absolutely despised right now. They are either in the midst of scandal or scandal is just in their rearview. Why would anyone pay for this right now?
Not exactly. It's the age of stockholders, and doing what's best for them is the law. They expect unlimited growth
Airline seats could be fixed if the gov had any backbone but social media isn't some essential service so good luck with it.
Social media has a natural moat because what matters it what users are there. As long as social media sites don't federate with each other, there will be an evolutionary pressure to start exploiting and get progressively worse as your users are locked-in and you can exploit them for the profit of your shareholders.
Paying improves the situation because the users are customers and not eyeballs to sell, but still -- they're there for their friends and follows. If they can't get those same friends and follows on another site, you can screw them as hard as you like.
This is the best summary I could come up with:
On Tuesday, the Wall Street Journal reported that Meta plans to charge European users $17 a month for an ad-free version of Instagram and Facebook.
Meta joins TikTok, which confirmed it’s testing its own ad-free subscription plan Monday after Android Authority found a prompt for a $4.99 service buried in the app’s code.
X, the platform formerly known as Twitter, has its famous $8-a-month blue check mark (which also comes with fewer ads and other dubious features), and anyone who isn’t already paying YouTube is familiar with its promotions for the $13.99 ad-free experience.
There’s no word from TikTok about its fledgling subscription tests, but the comments sections on videos about the app’s premium plan are full of users who say they’d love to sign up.
This is a radical departure from the business model that ran social media for the past few decades, where you offer your eyeballs to the advertising gods in exchange for free connections to friends and content creators.
Over the last twenty years, airlines have found ways to charge customers for options that used to be free, including checked bags, seat selection, and priority boarding.
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I look at FB less and less. I mostly use messenger to talk to people directly. Most of the feed is ads and the rest is pet photos, kids, pics of drinks/meals, memes, etc. Youtube has become an endless stream of auto insurance and grammarly ads.