Unsubscribing from marketing emails should also be much easier.
New Gmail rules enforced starting in February should reduce spam, make it easier to unsubscribe from bulk senders, and close email security loopholes exploited by cybercriminals.
Ehh I dunno, this doesn't really change much for regular mail operators. Anyone can choose to reject any message as spam based on whatever rules they choose, and this seems pretty reasonable.
I certainly don't enjoy having to update my mail server configuration every couple of years. But once done it does make a huge difference to what gets through. I do worry there might be tweaks to make for my patch sending workflow.
Meh...I don't trust them to do anything which is why I strictly use Gmail for spam, just like I did with Hotmail before that, and my ISPs email before that.
It's pure self-interest. They want better information about the person. Spam muddies the waters, so cleaning the up to have the best picture of whoever it is they're surveilling is only reasonable.