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That's partially because like many other words and names (just consider Isis, an important goddess of ancient egypt), "socialism" to most people means the type of absolute control that communist countries usually feature. But of course, as a word/concept, socialism is just the application of socialist policies, not even remotely alluding to some absolute end goal or so. And naturally as a part of society except a tiny minority at the top, most people would benefit from more socialist policies.
Socialism isn't really as simple as "socialist policies." Such a character classification into binaries like "Capitalist policies" and "Socialist policies" doesn't make much sense, Capitalism and Socialism describe much larger systems and what drives an economy. Social programs are good, yes, and Socialism is a good thing too, but they aren't the same.