11mo ago

After 155 years, the Campbell Soup company is changing its name

www.cnn.com

After 155 years, the Campbell Soup company is changing its name | CNN Business

"The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them."

28 comments

“Soup Soup” would’ve been better
- See I told them they should've hired you but they just wouldn't listen to me
- no soup-soup for you!
- Campbell's "Campbell's Soup" Soup
- R.i.p. No accounting for taste podcast. Soup, Soooouuup!
It’s because of Woke, isn’t it?!
/s
- I blame Gen Z not eating soup. /s
  
  If you people would just make your soup at home instead of having your pastaccinos, you would be able to afford college, housing and retirement.
- Soup for my family 🧱
I’m surprised it’s not already just “Campbells Inc.”
At least it's a relatively minor change, they won't lose 155 years of brand recognition.
- Right I thought they were dropping the name which would be stupid, but they're just removing the "soup".
  
  Well it was either drop the word soup completely, or put it in quotes on the label.
Condensed Campbell’s? That’s just weird.
- Cmpbls
As long as they don't take their V8 vegetable juice or other staple products off the shelves or change their original recipes, I see no problem with this.
- Mmm a fellow v8 lover I see. I could drink gallons of that salty goodness if left alone near the fridge.
- I dunno, disconnecting from history might be a problem. It might be good for them to be reminded that, however big and conglomerate they get, they started as a humble soup company.
  It would be like if Ford rebranded as "FMC", how long would it take for the corporate memory to forget Henry Ford was a real person?
  
  They're still keeping the original family name as Campbell's though. They've just diversified enough that soup isn't the only thing they make, and they don't want their customers to think the only thing they make is soup anymore.
  I dunno, makes sense to me.
  We could go on into other company and product renaming done for other reasons. Aunt Jemima never hurt anyone..
Making your own soup is the epitome of good eats. 1 hour on a stove, blend, and keep in the fridge for up to a week.
Figuring out the ingredients can be a pain, but once you figure that out, you will never touch a can of soup save for certain outdoors wilderness situations.
Soup is bad food.
- i dunno. i personally think it's souper.
- It’s not food, it’s a lumpy drink.

28 comments