B is for people who live where there’s no alternative, like small towns where Walmart undercut every other business and is now the only game in town. If you live in a place like that, steal from Walmart. If you live in a place where you have one store doing dynamic pricing and another that isn’t, go to the place that isn’t doing it.
Are happy hours and lunch specials not dynamic pricing? It's just a different way of framing it as a discount rather than surge price, but it's basically the same idea as far as I'm concerned. I'm happy to vote with my wallet on this, if Wendy's decides they want dynamic prices then I'll just go elsewhere. Fast food certainly isn't an essential.
Not familiar with the implementation, so maybe this is incorrect, but does Wendy's tell you when you're paying more or less? If not, my primary issue would be transparency. I know to show up for happy hour or lunch and I know what the prices will be.
I don't want to have to memorize the prices because they quietly bump up everything on the menu by $0.50 at peak meal times everyday for an hour and don't indicate that anywhere.
Lunch menus everywhere I've gone give smaller portions vs. the dinner menu to justify the lotterylower price. I'd love some lunch portions (and prices) for dinner as an option.
Happy hour is a good analogy though, except that they publish the prices and times 24/7 so it's not a surprise like surge pricing is turning into.
As the other guy said, lunch specials aren't dynamic insofar as any pricing can be dynamic when the restaurant just changes prices willy-nilly. Which is what surge pricing is.
Lunch specials are a separate, generally static part of the menu. Like how using a coupon isn't considered dynamic pricing for the times when you have a coupon on you.
No it's obviously no replacement for proper legislation. However in the meantime it is a step you can take in the right direction as an individual. When Wendy's started throwing around this bullshit I stopped going. Do they care? No probably not. But I know I'm trying
It should be protected against. But, you know if a business changes to dynamic pricing and their next quarterly numbers shows that the vast majority of people didn't swallow it, and revenue is hugely down, they would undo it in a second.
The fact is, though. They know enough people WILL let them them get away with it. From their point of view, why would they turn down free money?
Call your house representatives, have them legislate on and forbid this practice, be explicit about not voting for them if they don't make it part of their platform.
They tried to walk it back by claiming "we'd only be doing this to reduce prices" which clearly shows they want to do it but are trying to spin it in a way to minimize outcry for when they do introduce it.
They started with digital price tags stating it would “save the customer money” which is absolute bullshit. Adding a new tech-laden system to quickly adjust pricing isn’t saving anyone money, it’s a way to make more money.
These things can save the store money in the long run, but if I ever have the price change between picking an item up and checkout that's an instant manager lecture and walkout.
Additionally, that dude is a human super computer ("mentat" in the fiction).
In the movie, they chose to portray him doing hard math by having his eyes roll back in his head.