US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit 38 recruits actually ended up de-listing instead.
The roughly $11 million deal set the service up to be the premier partner for the league's inaugural season, which started last month, and created a relationship between the Army and Dwayne "The Rock" Johnson.
Tbf, when was the last time you've seen a decent military-related ad? Not just enlisting, but even stuff like working for weapons factories and such. And not just in USA either, if you've seen recent Russian ads for enlisting
Lovely! Well it seems Russian government decided to ape that, because their ads are all "Time for important decisions!" and just below that - "Get a million upfront".