US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit and a projected loss of 38 enlistments.
The roughly $11 million deal set the service up to be the premier partner for the league's inaugural season, which started last month, and created a relationship between the Army and Dwayne "The Rock" Johnson.
The US will waste money regardless. I would 200% support wasting that money on The Rock convincing recruits to become Maoists and grifters taking 50 years to build a mile of HSR in California if it means the military suffers even if just a bit.
Flashback to when the army first streamed Call of Duty on Twitch and their entire chat was asking how it feels to be murderers. The youth ain't falling for it.