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PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers

www.wsj.com /articles/paypal-is-planning-an-ad-business-using-data-on-its-millions-of-shoppers-cc5e0625

Wall Street Journal (paywalled) The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app.

PayPal has hired Mark Grether, who formerly led Uber’s advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads division.

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PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers

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40 comments
  • So... what easy payment processor is there as an alternative to Paypal?

    • That practically all places use? None that I know of.

      • I think the closest is Google Pay, but i doubt it's any better for privacy vs Paypal

        • Google Pay or Apple Pay, probably even Samsung Pay too, but I personally wouldn't consider any of them good for privacy.

    • There are plenty, although some might be regional, others had security issues. In Europe, I know of Klarna, Skrill and (kind of) Revolut. In the US there are Block (Cash App) and ofc Google, Apple and Amazon... But I guess they are not really an upgrade :D

      • Mhm yeah Klarna could be an option. And yeah GAA would more like a sidestep or a down right downgrade :D

    • I've had good success with Wise and Cash App.

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