Not sure how long this has been a thing but I was surprised to see that you cannot view the content without either agreeing to all or paying to reject.
I am finding this more and more common place on my commute. I chalk it up to the Bluetooth headphone push/ loss of the aux. People either don't have headphones now or their Bluetooth ones are dead. I just resort to putting my headphones in, maybe make a bit of a show of it in hopes that they see me.