Yeah, it was literally one "cycle", it's right about time for people to start getting trading in their phone and getting the new version that they got the Pass for.
I don't need a new phone every year, but I liked the security of the Pass idea, similar to Apple's plan.
Who knows why Google does these things. I doubt they know.
Frodo would have had a much easier time destroying the One Ring if he'd gone to Google HQ and convinced them to offer Rings of Power as a subscription service