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Homeopathics, though sometimes even a placebo can have beneficial effects.
Definitely this one, the products are sometimes placed right next to legitimate ones and worse:
https://www.cbc.ca/news/canada/marketplace-homeopathic-products-1.6254025
Hidden camera reveals some pharmacists recommend homeopathic products to treat kids' cold and flu
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The problem is thinking anything cures the cold or flu. Once you have either, you have it until it runs its course. The only way to cure either would be to completely eliminate them or how they function in the body with medicine that doesn't currently exist.
There are a number of antiviral medicines, some of which work against influenza A and B. I'm pretty sure these are prescription medications in Canada.
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Not really "modern day" snake oil when it was invented in the 1700's lol.
As long as it continues to be sold on store shelves, it's modern enough to count.
This is a common misconception of the placebo effect. The placebo effect is a measurement issue, not an actual benefit.
Tests are corrupted by using the reposnes and judgement of humans. People will say they had some sort of benefit because of expectations, poor recollection and politeness. It doesn’t mean a benefit was gained. A placebo group allows researchers to quantify how much the placebo effect has on the data they gathered, they can then see if the experiment they did had any effect. Placebo is literally our definition of zero effect.
Anyone telling you placebo is a good thing is wrong, misinformed or deliberately misleading you. In many countries it is illegal for doctors to prescribe ‘placebo treatments’. They will still recommend such things to their patients - not because they work but because they get the patient out the door and less likely to come bother them again.