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Vtuber fans and sports fans, one of the biggest overlapping demographics.
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Black company x Black sport. It adds up.
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A bizarre collaboration between a controversial group desperate to increase its viewership, and Nijisanji.
FYI, this isn't really a collab in the traditional sense. Nijisanji just paid for the rights to put various NBA logos on their merch. This isn't the same thing as when Yagoo threw the first pitch for the Pacific League. Don't expect the NBA to acknowledge Nijisanji.