Ford Mustang Mach-E Sales Soar After Discounts, Proving Cheap EVs Are the Way Forward
Ford Mustang Mach-E Sales Soar After Discounts, Proving Cheap EVs Are the Way Forward

Ford Mustang Mach-E Sales Soar After Discounts, Proving Cheap EVs Are the Way Forward

No shit. Proving yet again that auto industry executives are complete morons waiting for another bailout.
Chevy has had a perfectly serviceable and low cost EV on the market for years. It's possible to buy them new for $30,000 or less (before rebates) and used ones can be had for under $14,000.
It isn't just about price or being an EV or the Leaf would be the best selling car in the world. People also want a car that isn't a piece of junk with low resale value, is cramped, or has bad styling. These are big purchases and a lot more thought goes into buying them than two simple checkboxes.
Automakers don't care about the used market in the same way video game makers or authors don't. They only get money from the initial sale. Everyone is trying to move to a subscription model to capture some of that revenue. No such thing as a 'used' League of Legends copy.
There are tons of affordable used EVs under 30k. Most of them just don't happen to be made anymore or have any parts availability without a fabrication shop.
The Bolt is nice, but it's crazy that it doesn't have much competition in the US.
With the caveat that for those years it's been basically unobtainium. I looked into buying one at the start of last year and five dealers all had none in stock + a 6 month wait. (Their websites listed several in stock but we'll ignore that other thorn)
They killed production of it to focus on building luxury SUVs (Cadillac Lyriq) and the Blazer EV (starts $42k), so the stock that exists today is all there is. Used ones exist but the problem is they never actually made them in sufficient quantities to meet demand, and instead of ramping up production decided it'd be better to sell $40k-60k vehicles instead.
And GM tried to cancel it! Idiots.
The US has a problem making shit ugly as fuck if it's cheaper. We're still in the mindset that something needs to be expensive to be good, but then complain when it's expensive. The Bolt and Leaf are cheap because no one wants to buy that shit.
Ford didn't need or take a bailout.
They did ask for one from Congress, and when asked during testimony if they requested money from Mexico or China, the response was, "No, We're profitable in those countries."
But Ford mortgaged their brand instead and came out on top.