Apple forced to make major cuts to Vision Pro headset production plans
Apple forced to make major cuts to Vision Pro headset production plans
News, analysis and comment from the Financial Times, the worldʼs leading global business publication
De-paywalled version: https://archive.ph/7uy6M
Not a great start for an already niche product in a niche space
Looks like it’s a ‘manufacturing’ issue.
HW supply chains have been an absolute mess since Covid. It’s very, very possible that it’s a true supply chain constraint. Companies have been doing all sorts of crazy stuff to maintain or get access to HW components. This includes things like paying 3x to “steal” a shipment from another customer.
People who are not in HW have no concept of how long and unreliable lead times have gotten.
I do hope that the lower manufacturing amount doesn’t limit the development of the vision pro, I do think it will be a transformative technology. But not at the current price tag for me
Imagine if they managed to manufacture the projected 1 million units and most units rot on shelves. Maybe manufacturing a lower amount of units and getting headlines saying they're "sold out" is better for them.
Manufacturing... Yeah...