$1 million for an advertising campaign is chump change. It seems like a lot to the average person, but that gets eaten up really fast in a large business, and you're talking about a national campaign that affects multiple industries. That's not much at all.
Or, like, public education. I mean the live exports thing is surely a pack of lies, but absolutely the government should be able to spend money on public education. This is a (rare) bad take from the spin-off