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Banking, entertainment services, e-commerce used to be easily accessible from a browser but now are gradually phased out in favor of a native apps, why?

Does the end user really prefer apps over a web interfaces? Do native apps bring some security benefits? Isn't maintaining apps for every single operating system and phone model out there more costly and time consuming than offering universally accessible web interface that works on any device? Isn't creating apps for every single product out there essentially about data collection?

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