At first, when people kept saying that I should watch Game of Thrones, I simply didn't care. But as online chatter involved more and more "news" about the latest episodes I started actively avoiding it out of spite.
However, seeing the same people lose their shit over the last season gave me an emotional state that can only be described by this meme.
The only thing I hate more than having a TV show I like getting canceled out of the blue (Firefly, anyone?) is seeing it turn into garbage.
An ex colleagues of mine did the same. When asked why he didn't want to watch it, he replied that it was purely out of spite because he was tired of being told he should watch it. I'll never understand that attitude, honestly. You're depriving yourself of something that's potentially fun and interesting just because other people like it too? Wtf? All in all, even with the disastrous ending we got, I'll never regret watching the show. It was a great time while it lasted; not only the story, but the whole social aspect of it as well.
In the beginning I was determined to watch it eventually, I just didn't have the time there and then. But hearing and reading about it everywhere I went made me sick of the show even without watching it. I like going into a show blind, knowing nothing about it, as I want to learn about the world building and every minutia in the tempo thendirectors intended. Watching GoT at that point would've taken the fun out of it for me. In general I have a pretty low bar for what I consider spoilers, that might be related.