When I was 13 this is what I wanted to do for my birthday dinner with my family. Eventually the restaurant told me I couldn't have more shrimp but they brought me the little birthday dessert instead. This did not satisfy me, I did not eat it, I yelled for more shrimp. The manager came out with one final plate of shrimp and the bill. By the end my count of shrimp scampi was well over 2 dozen.
I was unhappy but begrudgingly accepted it. This was my first radicalization moment. Capitalism lied to me, the shrimp was not unlimited
Red Lobster decides to test the waters for ending popular menu item, scapegoats gullible customers. Smarter-than-thou magazine falls for it first, does free PR work.
It's not $11 million in losses. The $11 million is the cost of (a) the food that you're reselling and (b) getting customers through the door. If it was real losses, they'd have known long before getting to $11 million and could've changed the deal. /If they had enough customers without putting the deal on, they wouldn't have put the deal on. Either way, now they get an opportunity to advertise their deal that is so good it will let customers eat more shrimp than they're paying for, so much that they could put the company out of business.
Have no fear, putting the $11 million in the loss column will be settled come tax time. And/or will be used to 'justify' taking a loan from the main shareholder's other company at 20% interest so that Red Lobster dividends on the shares held by the middle class don't exceed 6%.
These types of restaurants have always been super funny to me because the food certainly isn’t worth the price you pay and they’re really no different than any other fast food joint at this point
And people believe they’re getting a meal fresh from the kitchen lmao
Happened in Bournemouth in the UK. Several builders walked in, spent £1 each and just emptied the place in a day. Also happened in Brighton years later.