Activision Blizzard had a plan — or ploy — to launch its own Android game store
Activision Blizzard had a plan — or ploy — to launch its own Android game store
Candy Crush would have been the gateway drug.
I always wondered why Steam or GOG didn't try to branch out into Android gaming. There are several games that are available on PC and Android. That would have been a great way, especially for these friendly companies, to gain a foothold.
Probably hush-hush Google money. If they're paying billions to be the default search, I can't imagine what they spend to be the default app delivery system.
This is the best summary I could come up with:
Until today, we’d never heard of “Project Boston.” It was Activision Blizzard King’s big plan to earn more money from its mobile games by changing its relationship with Google.
In late 2019, according to internal emails and documents I saw today in the courtroom during the Epic v. Google trial, the company decided it was going to dual-track two intriguing parallel plans.
The “end state goal,” according to the documents, was to put all of Activision, Blizzard, and King’s titles, and possibly third-party games, on Android first, with “Apple iOS to follow.”
The company was simultaneously negotiating with Google for a deal valued at over $100 million designed to “capture stronger economics for ABK across mobile, YouTube, advertising, media spend, and cloud.”
In January 2020, it signed a deal that, according to Google partnerships boss Don Harrison, now means there are “billions of dollars flowing between the two companies.”
But in court, Epic and Google lawyers, witnesses, and experts have been sparring over whether Activision Blizzard actually ever truly planned to launch that app store.
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