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morrowind @lemmy.ml

2y ago

Forever young, beautiful and scandal-free: The rise of South Korea's virtual influencers | CNN

The rise of South Korea’s flawless, never-aging virtual influencers | CNN

(This was before the recent generative AI boom)

7 comments

Good read, and very appropriate for this community. Machines pretending to be humans, humans bonding with machines, and the shadowy hand of corporate interests manipulating people for profit, it's got it all!
K-pop industry: “oh hey I’ve seen this one before”
Dumb question, but how are these novel compared to Bugs Bunny other than presumably being cheaper to animate? I see some hype but don't really get it
- other than presumably being cheaper to animate?
  I would assume they're more difficult to animate, considering the detail and realism.
  But the difference is people are used to real but idealized peole as influencers. Virtual influencers fit that aesthetic. cartoon characters don't
- Bugs Bunny was never impersonating a real human, I think the novel part is the way an artificial human is interacting with the public in the same way a real human would, and the public are sometimes mistaking it for one
- I mean, Bugs Bunny was pretty successful considering we're still talking about him in 2023...
The only problem with scandal-free idoru is that they're missing out on the free advertising from news and social media, as well as limiting penetration into secondary markets.

7 comments