Facebook owner Meta faces EU ban on targeted advertising
Facebook owner Meta faces EU ban on targeted advertising
The European data regulator has agreed to extend a ban imposed by non-EU member Norway on "behavioural advertising" on Facebook and Instagram to cover all 30 countries in the European Union and the European Economic Area, it said on Wednesday.
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Which is why this regulation is targeting the very reason why for-profit companies are bothering with data collection?
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All data collection is a problem, because why isn't the user getting paid. The corpos are making bank off the data, the users should get a majority of that slice.
Users get a service, so it can be argued they are paid in kind. That's the price of their "free" services.
Whether you agree with that or not, websites are unlikely to pay users to use their services (unless they're at least providing content) any more than a coffee shop would pay its customers to drink their coffee.
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The ban on such advertising, which targets users by harvesting their data, is a setback for U.S. tech giant Meta Platforms (META.O), the owner of the two social media services, which has opposed efforts to curb the practice.
"On 27 October, the EDPB adopted an urgent binding decision ... to impose a ban on the processing of personal data for behavioural advertising on the legal bases of contract and legitimate interest across the entire European Economic Area," it said.
Meta on Wednesday said it had already said it would give users in the EU and the EEA the opportunity to consent, and would offer, in November, a subscription model to comply with regulatory requirements.
"EDPB members have been aware of this plan for weeks and we were already fully engaged with them to arrive at a satisfactory outcome for all parties," said a company spokesperson.
Since Aug.7, Meta has been subject to daily fines in Norway of 1 million crowns ($90,000) for breaching users' privacy by using their data, such as locations or browsing behaviour, for advertising, a business model common to Big Tech.
That fine will expire on Nov. 3, but Meta could risk a much heavier financial penalty, according to Tobias Judin, the head of Datatilsynet's international section.
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