I honestly wouldn't be remotely surprised if someone proposed this solution and Elon just threw a tantrum and is now demanding that Apple changes their rules for him because he wants it to just be X
Don't forget, this whole rebranding is basically just the culmination of a decades long tantrum about PayPal not letting him ruin their brand lol
Haha almost exactly what I just said and it looks like you already said it. To me this just shows that the people working there right now actually have no idea what's going on, or at least the way the decision making structure is unable to hear any feedback from the technical team in charge of implementation. Like this is mobile app developer 101 stuff.
Just name it 'X App' problem solved. Anyone who has ever uploaded an app image to the app store should be well aware of the rules involved here and the Apple manual review process.
Dumb on Elon. This is clearly a decision he made the Sunday afternoon before he had it rolled out. He'd teased it a long time ago, and anyone familiar with his obession with the letter X would have seen it coming, but this implementation clearly demonstrates he didn't ask anyone to look into what would be involved with the rebrand. He just made them do it
Ah, I didn't know the difference between a trademark and a copyright, it makes sense. I remember the case where Intel wanted to copyright the name of one of its old processors and they lost because they were a bunch of numbers so I thought it was comparable.
There are multiple active trademarks for X letter. Microsoft and Meta are two the most known (there are likely to be trademark dispute between Twitter and Microsoft based on some reporting). But trademarks have to be limited to certain activities/areas, so you can have the same trademark for 10 different companies if they don't Intersect with their activities.
One of the more interesting big-name trademark collisions I can recall is Apple Computers and Apple Records (the music label the Beatles signed under). The two companies coexisted just fine for decades, and then Apple created iTunes and all legal hell broke loose because there were now two "Apple"s in the music business.