Netflix will show generative AI ads midway through streams in 2026
Netflix will show generative AI ads midway through streams in 2026

Netflix will show generative AI ads midway through streams in 2026

Netflix will show generative AI ads midway through streams in 2026
Netflix will show generative AI ads midway through streams in 2026
Don't pirate, we're awesome!
Here, watch these ads!
Hey, where are you going?
Enshittification marches on
I'm sorry, did you say Netflix is going to be pirated aggressively for the few shows that aren't complete slop?
Haven't had Netflix since the password debacle. Never even missed it. 🏴☠️
Same, no regrets
One use for AI would be to eliminate all ads. The AI giveth and AI can taketh away. Lol
Hey Netflix, the amount of people are willing to endure for a paid subscription is ZERO and it will always remain so. In fact even the stupid games advertised on the top of the landing page made me use Netflix less and less, and now that they stopped password sharing I don't use it at all
I've had Netflix on-and-off since the DVD in the mail days. I tried Amazon Prime for the shipping years ago, when they first started playing with streaming. Those are the only two I've had.
I have neither now, and if it turns out I can't get the few shows I want to watch through other means, then I just won't watch anymore. Passive media isn't especially valuable to me. I have other forms of entertainment, including games, and the old stand-by, books. Outside is fun, too, when the weather isn't crap.
"other means"
Not to me.
Netflix was canceled even before twitter. It was nice until 3-4 years ago, when the quality of their service started to fall.
I can't tell from the article what the AI side of this is? Are Netflix offering to make adverts for customslrs using AI? Are they just showing adverts in general from customers, including AI generated ones?
I don't know if I'm doing something wrong, but I've read the article twice and still don't know 😂
the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.
Amy Reinhard sounds like an asshole
Canceled two years ago. Not coming back.
Either they have great technology, or they have great entertainment,” she said. “Our superpower has always been the fact that we have both.
Please. Your software is an image carousel and a video player.
Their software is the best in the industry. Even on a gigabit connection I've had issues with both Amazon Prime video and Disney plus.
Both of those platforms have issues where their servers just seem to get bored and stops sending data, like they just forgot about you And you have to refresh the page to play any more of the video. As soon as you do that it starts playing again so it's definitely not a network issue. I've had this problem on both the website and the smart TV app.
Jellyfin does all that and more.
We're no longer in the days of competing with a USB stick and hoping the TV will play whatever format it's in, or using VLC and a laptop.
They don't even show you ratings for the stuff, because they want you to waste your time watching the junk tier shit they can still afford.
Eh to Netflix's credit, both their backend and frontend are much better than their competition. Much better ux, and streams much more consistently. We pick up a sub for a month here and there. But AI ads will make me never go back.
!piracy@lemmy.dbzer0.com Piracy ftw!
🏴☠️🏴☠️🏴☠️🏴☠️🏴☠️🏴☠️🏴☠️ cmon people, stop making netflix relevant
Yo ho ho (and a bottle of rum)!
You actually want most people to pay for this crap so stuff still gets made for us to pirate. Thanks, rubes!
I want to pay. I want creators to be fairly compensated for their work. I just want a structure that doesn’t require a predatory middleman that adds no value.
nah, i want the enshittified services to die so we can have someone else do it properly for a few years before enshittifying again, rinse repeat until capitalism ends.
No they won't 🏴☠️
Rejecting Netflix fixes things for you and me, but the article says Netflix has 93 million ad-supported subscribers. I'm really worried about the amount of influence advertisers have on our society, and it's only getting worse. Even if you and I can be above the direct influence of these ads, many people are not, and those people are influencing you and me. This produces a dangerous secondary influence that can reach most of society, and just fills everyone's mind with lies, for hardly any cost.
Eh, people are dumb as bricks. If it's not ads it's some fake news, social media nonsense, ai bullshit. It's really pointless to worry about. You can either accept that you are sharing the planet with Trump voters and suckers who fell for NFTs or you will just go crazy.
No different than the decades of ad supported broadcast television.
YoHoHo Arrrrghhhhhh!!!
They will. We just won't see them when we watch their shows.
Well piracy is the only way then.
Half of new Netflix subscribers opt for the $8 per month option rather than ad-free subscriptions, which start at $18 per month, the company says.
Damn, when did it get so expensive? Assuming that's USD. That's a decent amount more than Disney+, right?
Actually not much more I think disney + ad free tier is like $16 now. Though I don't think they- charge extra for 4k so there is that.
Oh I was comparing Disney+ Standard to Netflix Standard. Turns out there's also Netflix Basic which is a similar price to Disney+ Standard, but with many more restrictions.
I think Disney+ Standard and Netflix Standard seem to be comparable. In NZD Disney+ is $16.99 (approx $10USD)and Netflix is $25.99 (approx $15USD) per month. Disney+ gives annual discounts as well.
None of the plans in NZ seem to have ads (yet...).
Though I don’t think they- charge extra for 4k so there is that.
Out of the two plans I see, the Standard only includes up to 1080p and 4k requires Premium, $21.99NZD (approx $13USD).
Got rid of netflix when they started their ad tier. NEVER going back.
Haha, the kicker is that it's pure greed. With their prices they don't need it and could improve it with what the community wants, but $$$, hey... been away for nearly 2 years now, thought of tipping my toes in again but with that they can f... right off.
Damn. Can't believe a media company would be driven by greed.
Line must always go brrrrr.
“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.
Amy, I want you to be honest with me, are you an alien.
Because on planet Earth we do not, if fact, pay as much attention to the ads as to the things we're actually interested in. Famously our brains even produce this fascinating effect to spare us from the bullshit you're shoving into our eyeballs.
I'm just waiting for it to be like that Black Mirror episode where ads came on, the guy closed his eyes, and alarms went off until he opened them again.
The bad thing about those kind of shows, is that while most people see that as a warning, and something to avoid.
Some people immediately start charting a path to how to make it a reality, and sometimes those people are very very smart and can chart a path that might take decades.
I say this while on the toilet, writing on a device that has cameras both front and back, always on microphones and location sensors, and facial recognition and 3D scanning equipment.
When the personalized condom ads start popping up, I will only be slightly annoyed.
i think in netflix's case, they might actually be paying as much attention to the ads as they do the shows, which is to say none at all
This is exactly how I interpreted that statement. No one is paying attention, who cares if they slip some garbage ads in?
"People watch ads," says the one selling ads.
Between that, price hike, and some weirdly low quality content because you don't use this or that browser, netflix really wants people to stop their subscriptions it seems.
High seas baby!
There is surely a recognisable pattern here in which people leave because of this shit and to keep the flow of money going up they then have to further reduce quality by increasing ads.
I deleted my facebook a few weeks ago and signing in for the first time in years gave a look at what it became and it was unrecognisable.
Yup, I'm finishing off a couple shows and it's on the chopping block. Easy choice
99% of people won't care besides passive complaining at the water cooler, unfortunately
Netflix is the worst of the streaming channels these days.
Is there a plugin for Stremio that provides a kid's profile function? That's the only thing keeping me from canceling my Netflix subscription.
I was looking to cut down on subscriptions and picked Netflix as an experimental one. I haven't missed it at all. Things like this make me less likely to occasionally reactivate for a couple of months as I was originally planning.
I wonder when they'll see a big enough effect to break their current run of fucking over their customers.
I also thought I'd miss Hulu and Netflix a lot more than I do. What used to irk me so badly was how utterly shit Netflix is when you just want to sit down and find something new to watch. Their front page would be list after list of things like "Hot New Comedies" "Best Independent Films of 2025", "Classic Action Flicks" and somehow it always felt like the same 30 or 40 movies randomly shuffled together. So I'd spend 15 minutes scrolling through the same slop in different orders, get frustrated and search for a movie that I remembered wanting to watch, only to find that it was on none of the services I was subscribed to, and cost $8.99 for a single watch of a 20 year old movie.
We had been Netflix subscribers since the very start when they delivered discs through the mail. Kinda sad how they went from having virtually anything you could think of to watch (and having a halfway decent recommendation algorithm to boot!) to where they are today.
Kinda sad how they went from having virtually anything you could think of to watch (and having a halfway decent recommendation algorithm to boot!) to where they are today.
They're not entirely to blame - once other companies saw that this streaming thing actually made money, they pulled all their stuff and put it on their own services, leading to the cable 2.0 we have today.
Everything else that sucks about them now, though, yeah, they're to blame.
My kids have missed it more than me (which I don't) but they're easy to distract with one of the other streaming services I still have. The last price hike did it for me.
The sooner people realize that the subscribers are nothing more than super-slow-boiled frogs to them, the better.
They are the slow moving hand reaching for your wallet.
Yarrr
The only limitation on sailing the high seas is that the video and sound quality are not as great as legit streaming. You get descriptions that claim it is ripped full 4k or HD, but when actually looking at the encoding, it is not the case. But what can we do? If we are being made to stream in shit, it is better to sail in blue ocean high seas.
I hear a whisper in the wind about file size being a distinct though not foolproof hint of quality.
You are aware that Netflix et.al. put compression on their streams (usually quite a bit in regards to bitrate) ? It is often the case that BluRay rips etc. are available better on the high seas...
I don’t give a fock about quality, I’m watching for the plot
That's why you do several magnets, to be sure, and discard the ones that are bullshit, if you're worried about that. Haven't had any problems myself, other than theater cam for the newest new movies.
*only if you use the Netflix app on "supported platforms"
I guess the answer to your question is to get on a private tracker for high-quality releases ;)
atmos and even dts x content are very findable and vlc has the codec information in the tool menu
have a 5.1.4 system hooked up by hdmi to the igpu and the video to the gpu and it sounds just like the theater but be sure to check what is available for the content you are searching because it might not exist
for example Harry Potter just got rereleased on dts x and the news was on the official dts site but also check blu-ray.com to see what formats exists
the green for atmos comes on and the amber for dts does too as well as the white for dolby digital but again vlc confirms this too in the codec information and atmos for home theater will do for dolby digital too
be prepared for enormous file sizes but so worth it and you will have to use the atmos for home theater or the dts x for home theater under the windows spatial sound settings per the content and yes switch back and forth
Is there a way to poison the well so badly and so irrevocably that corporations won't dare use generative AI for anything? Can we somehow trick these overgrown chatbots to speak ill of their masters in the form of direct-to-stream advertisements?
Ask Musk. He managed to do it on accident.
You would think it’s already there, tbh - whenever I see an AI generated ad, all I think is “wow, that’s a business I will never patronize if even their ads are bottom-of-the-barrel slop”
The new snoop dog video has me discombobulated on this fact
Ahhhh, man moving away from corps just keeps on giving (or in this case, doesn’t enshitify while proprietary ones do).
I'm all for services making a reasonable profit and being able to fund new shows and such endeavors...
But we're rapidly getting into an environment of "soaking viewers for all we can get out of them" simply to feed the fucking shareholders ever larger payouts.
Thank you Milton Friedman. 🖕
🙄 🤡 🖕
There's a word for that: enshittification
the word is actually “capitalism.” it’s baked into its dna.
There was a lot of pioneering in the 70's. The first home computers, the first video games, the first mobile phones, all right there in the late 70's. Most people ended the 70's living like they did in the 60's but now there's cool shit like the Speak n' Spell. The average American home in 1979 had no microwave oven, a landline telephone and a TV that might have even been color. There were some nerds who had TRS-80s, some of them even had a modem so they could 300 baud each other. Normies saw none of this.
There was a lot of invention in the 80's. Home computer systems, video games etc. as we now commonly know them crystalized in the 80's. We emerged from the 80's with Nintendo as the dominant video game console platform, Motorola as basically the only name in cellular telephones and with x86 PCs running Microsoft operating systems as the dominant computing platform with Apple in a distant but solid second place. Video games were common, home computers weren't that out there, people still had land lines, and maybe cable TV or especially if you were out in the sticks you might have one of those giant satellite dishes. If you were a bit of an enthusiast you might have a modem to dial BBSes and that kind of stuff, but basically no one has an email address.
There was a lot of evolution in the 90's. With the possible exception of the world wide web which was switched on in August of '91, there weren't a lot of changes to how computing worked throughout the decade. Compare an IBM PS/2 from 1989 with a Compaq Presario from 1999. 3 1/4" floppy disk, CRT monitor attached via VGA, serial and parallel ports, keyboard and mouse attached via PS2 ports, Intel architecture with Microsoft operating system...it's the same machine 10 years later. The newer machine runs orders of magnitude faster, has orders of magnitude more RAM etc. but it still broadly speaking fills the same role in the user's life. An N64 is exactly what you'd expect the NES to look like after a decade. Cell phones have gotten sleeker and more available but it's still mostly a telephone that places telephone calls, it's the same machine Michael Douglas had in that one movie but now no longer a 2 pound brick. Bring a tech savvy teen from 1989 to 1999 and it won't take long to explain everything to him. The World Wide Web exists now, but a lot of retailers haven't embraced the online marketplace, the dotcom bubble bursts, it's not quite got the permanent grip on life yet.
There was a lot of revolution in the 2000's. Higher speed internet that allow for audio and video streaming, mp3 players and the upheaval those caused, the proliferation of digital cameras, the rise of social media. When I graduated high school in 2005, there were no iPhones, no Facebook, no Twitter, no Youtube. Google was a search engine that was gaining ground against Yahoo. The world was a vastly different place by the time I was through college. Take that savvy teen from 1989 and his counterpart from 1999 and explain to them how things work in 2009. It'll take a lot longer. In 2009 we had a lot of technology that had a lot of potential, and we were just starting to realize that potential. It was easy to see a bright future.
There was a lot of stagnation in the 2010's. We started the decade with smart phones and social media, and we ended the decade with smart phones and social media. Performance numbers for machines kept going up but you kinda don't notice; you buy a new phone and it's so much faster and more responsive, 4 years later it barely loads web pages and takes forever to launch an app because mobile apps are gaseous, they expand to take up their system. A lot of handset manufacturers have given up so now there are fewer options, and they've converged to basically one form factor. Distinguishing features are gone, things we used to be able to do aren't there anymore. The excitement wore off, this is how we do things now, and now everyone is here. Mobile app stores are full of phishing software, you're probably better advised to just use the mobile browser if you can, mainstream video gaming is now just skinner boxes, and by the end of the decade social media is all about propaganda silos and/or attention draining engagement slop.
Now we arrive in the 2020's where we find a lot of sinisterization. A lot of the tech world is becoming blatantly, nakedly evil. In truth this began in the 2010's, it's older than 4 years, but we're days away from the halfway point of the decade and it's becoming difficult to see the behavior of tech and media companies as driven only by greed, some of this can only come from a deep seated hatred of your fellow man. People have latched onto the term "enshittification" because it's got the word shit in it and that's hilarious, but...I see a spectrum with the stagnation of the teens represented with a green color and the sinisterization of the 20's represented with red, and the part in the middle where red and green make brown is enshittification.
they already make significantly more profits off of each ad-tier sub than they do the ad-free.. yet it still isn't enough. greedy fucking bastards.
I've gone back to books.
Spent waaay too much on a single volume illustrated edition of all the Earthsea books. My weekend is going to be lit.
Oh shit….I need to go get that!
(Speaking of books …. time to go see if that fancy hardback edition of Cibola**Burn is ever going to get released.
edit: it’s not coming out any time soon 😤
I've just been thinking of going back to Earthsea!
Ooh everyone look at Mr smarty pants over here being all literate.
They show me an ad, and they are out. It is that simple. Luckily, my life does not depend on streaming.
Haha, already there. I canceled my Netflix a year ago or so after the amount of cheap self produced stuff got too much and they removed more and more older quality content.
Now, whenever I want to stream I sign up for a single streaming service for a month or two - but the time where I was just subscribed all the time is over.
Ah one reason also was the sharing crackdown, I had kept the subscription long term as my kids used it when they were at my place or my ex-wife's. Nowadays it doesn't work anymore as (for example) the TV my son has at the ex-wife's place never is connected via my internet.
With added commercials, less quality etc streaming got less attractive. Hey, nowadays I regularly go to movie theaters, again.
And if things get worse, somewhere I still have my captain's hat and the wooden leg for sailing the seven seas...
This gem might need an update.
I'm kinda proud of myself, that I skipped Netflix and never took off my pirate hat.
I never took off my pirates hat but I have had a netflix account for about a year...
...
It wasn't my account. One of my kids friends signed in to their profile on my TV so I used it every now and again until the password sharing option was taken away.
Stremio plus real debrid for the win...
YAHAR!!!!! HOIST THE MAIN SAILS!!!!
Bye Netflix, hello plex.
Edit: hello Jellyfin, as helpful users have mentioned the enshitification of plex to me.
You seems unaware of plex enshitification. Bye bye plex, Hello Jellyfin.
I have some bad news for you
Tried Jellyfin because of Plex enshittification…
…stuck with Jellyfin for the better performance!
And canceled my sub
Not to me, they fucking won't
ads will continue until subscriptions improve
no ads on blockbuster movies!
i just subscribe to the netflix tier that serves all streams as torrents
Same here. Best part is that they even have non-Netflix media in that tier. Love it.
If I down vote this does it show my disappointment of netflix or the OP? 🤔
The OP. They're just the messenger.
What the fuck is up with that image of Wednesday?! It doesn’t look like Ortega’s Wednesday to me. Is it ai generated?
It looks like her to me but idk
Yeah you’re right, it is her, it might be the camera angle or something or perhaps her bangs are slightly different than in the rest of the show. Something just felt off and I can’t put my finger on it.
Looks like she's got a bad toothache or a dislocated jaw.
Soo... the ad income is higher than the energy costs of gen. AI? They lied about the pennies per visit? 😢
Also, 🏴☠️
Netflix showed time and time again that they are shit at counting money. I wouldn't be surprised if it turns out they're losing money on those ads but will do them anyway because managers eat the worst possible hype for breakfast.
I higly doubt they generate a custom ad per viewer, it's probably per show which can be re-used.
Aside from 🏴☠️ there are simply too many legitimate pay streaming options in 2025 for Netflix to think they can do this. This will end like an arrogant urban cowboy being flung off a mechanical bull and I'm all for it.
So the dead Internet extends to streaming.
Also anyone else interested in just crazy an ai add what will be.
Something like this: https://www.youtube.com/watch?v=fMuookENY90&t=137s
Wow that's fucking horrendous. I feel terrible for little kids growing up on this shit that will start to feel like normal art for them.
That video in particular is particularly grating because the source material-- a Bradbury short story-- is so beautiful on its own.
Like when they try to blend the the publicity into a stream, by continuing talking but suddenly it's a commercial. Urgh 🤢
It's like people only do these things because they can get paid. And that's just really sad.
They want the old cable tv days back, but worse
Nice thing is it can't come back. There are too many other sources of entertainment and information to make one feel like one is missing out by simply opting out.
It's quite something how they're trying to force the Internet to work as an artificial version of things we already have, instead of using it for the unique purposes which it can actually fulfill.
Youtube is also trying to be more like TV. Apparently, TV wasn’t bad enough.
They want the old cable TV days, but worse, and filling their pockets instead.
94 million people decided $10 a month savings was worth watching ads rather than doing without. Fuck em. They are the reason many things only have an ad supported tier. Pay for stuff or pirate it, but don't use ad supported tiers when you have a choice.
I paid for the ad tier of disneyplus and use an adblocker. Seems to work well so far.
This is straight up victim blaming.
By what leap of logic do you come to that conclusion. We are talking about entertainment here. Not housing or food. Doing without is an option, and there is plenty of competition to use instead.
People rail against the rich for caring only about money. But when they make thier own decisions, they do the same. Money first. You pay for ADs with your time first. Then you pay again when ever you buy anything, because advertising whether you saw it or not is part of the price of everything. Paying for your time back alone, would be worth the price. But people put money first. And we all lose. Well except the wealthy.
Well, time to cancel finally I've gotten used to torrenting again anyway
"Millions of former subscribers will cancel their accounts in 2026"
FTFY
Sadly I think you're a optimistic with those numbers. It's probably gonna be a few thousand. The numbers can feel skewed if you only look at Lemmy.
I think it'll be somewhere in the middle. Quite a few people have not had to deal with ads in streaming for many years now, if it's suddenly forced it'll piss off a lot
I don't think they're all going to suddenly pirate again, I think many will just switch to other streaming providers.
If they all start doing the shitty ads, we're fucked.
Nah, my cousins are normies. Every time I'm at their place and the TV is on, you almost can't tell if the ads get more play than the content they actually wanted to see. Their TV is treated like an old FM radio where ads are just a part of it. They complain, but they'll never actually do anything about it.
That absolutely won't happen.
Everybody on Lemmy and Reddit were saying the same when they banned account sharing and price increases. In reality their subscriber numbers went through the roof and so did their profits.
Each day brings us closer to either Cyberpunk 2077 or Bladerunner
... or Terminator, or Mad Max. Dredd with Robocop are on the list too.
Or 1984, or Brave New World.
My money's on Terry Gilliam's Brazil, though.
It is intresting to see if we go that way, or if our future will be more Orwellian in its nature. Might go ine way or another.
“[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, per the publication.
In terms of attention, she's either lying or admitting that members barely pay attention to their content.
They have told writers to dumb things down and have the characters speak aloud what they’re doing because so many people doom scroll while it’s on in the background.
There not making quality. They’re making elevator music for your home.
She is exactly admitting members barely pay attention. It’s a pretty widely known issue in the screenwriting community. Netflix in particular wants more “second screen scripts.” Meaning they need shows that constantly remind you of what’s happening, have tons of expository dialogue—constantly—and that leans hard into the shallow end of story. Because they’re assuming you’re not watching and are on your phone.
Jellyfin
Netflix will what now? Sorry, I was busy canceling my netflix account.
Kidding, I canceled it ages ago when the $10 version became SD-only with ads.}
Why do we keep paying people like this to enshittify everything?
Cause a lot of times it’s a family account and only one person actually realized how bad of a deal it is.
I mean we keep signing up for services because they're convenient or fun or interesting and every single time they start cutting corners, worsening services, being more invasive with ads, and charging more and more for the 'privilege' of doing whatever it was you were doing there. Why do we keep falling for that and then being surprised when it ends up in the same place as the last 12 platforms or whatever?
Why do we keep paying people like this to enshittify everything?
Because if you refuse to destroy yourself, your family, and the rest of the world, they'll import 3rd worlders who will do it because they're being threatened.
Is your egg too expensive?
Look no further. Our egg is much smoother and can be worn with most garments.
EggEgg. For your egg.