In a bid for survival, businesses are labeling tariff costs on receipts to explain price hikes and retain customer trust

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I predict this will soon be labeled woke just like when Amazon tried it. It's woke to not have your head buried in the sand.
- We're getting close to the point where the word is getting its original meaning back. It's woke to have your eyes open and be aware of what's going on around you.
  
  When did the original meaning leave? I thought woke had always meant being aware of social issues.