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Why does it seem like so many (young) men these days flock over to types like Andrew Tate?

I keep seeing posts mentioning this phenomenon more and more often.

For instance:

More and more men are being sucked into parts of the internet that circulate misogynist content, leaving their families to deal with the wreckage

'Andrew Tate phenomena' surges in schools - with boys refusing to talk to female teacher

Like, why? Why now? Why even? I really wish I had a time machine where I could go to the future and ask them what the general reasons were for this social development. But I feel like I'm looking for the specific thorn on a cactus that popped my balloon.

102 comments
  • I blame the algorithms. This shit is oushed in front of impressionable young men's faces by most social media algorithms because it drives (toxic) engagement. Others have already described why it's appealing.

    This shit has always existed but it's given a soap box because corporate wants number to go up, and sadly parents these days leave parenting up to social media so they don't teach them that these views are abhorrent.

  • Because positive masculinity doesn't get clicks like toxic masculinity does, sadly. No shortage of examples of the latter, but there just aren't enough examples of healthy manhood out there to learn from, or at least not enough ones in the algorithms.

    What's worse, in so many cases it's assumed that positive masculinity just means being receptive, sensitive, collaborative and being connected with others. These are qualities that are typically associated with women, and a lot of guys shun anything that might make them "look like a woman". Then it's assumed, more or less, that you'll need to be more like a woman in order to not be toxic.

    Obviously not true, but this leaves young men in a vacuum. So they fail to live up to their potential, plus they lose out on relationships, are isolated from their peers who could steer them in a better direction, and are without a secure sense of self.

    So, in come the Andrew Tates of the world to give them a seemingly easier and better way to cope. Sure, they're told they're special, but then they're fed the notions like "might is right", that there are only winners and losers in this world, and to "get the prom queen". Not wanting to miss out on this is incredibly enticing for these young men, so the manosphere sucks them right in.

    It's gotta so, so much deeper than just changing the messaging. Positive male role models and helping young men understand who they are, creating healthy examples of masculinity that are both manly and positive, can make a difference. Without that, the far-right black hole that is the manosphere is going to keep getting more young men trapped in it.

    • I think at the root of it all is a far broader phenomenon than that which is far from gender specific.

      In simple terms: quiet confidence doesn't stand-out in "loud" environments were people's attention is being sought by countless other people, especially for people who aren't sophisticated and lived enough to recognize and value it, and the vast majority young people are such people as are (or so it seems to me at times) a large minority or even a majority of supposedly adults.

      Putting it in another way, both quiet confident people are nowhere as invested into shaping the opinions of others as to spend most of their time "shouting" (and by "shouting" I mean all the ways people try and project and impression onto others, not just speaking loudly, so for example how some people always dress to impress rather than dress for themselves) and unsophisticated people are drawn to "loudness" rather than more subtle elements of how others talk, dress, make choices and act.

      This stuff is behind phenomenons like Influencers, Celebrity Culture, Populist Politicians and so on, which has been pushed very hard in Western Culture for decades now.

      So loud toxic masculinity posers with lots of exposure in the News Media (with the well known "Halo Effect" that people who are talked about a lot are perceived by others as important even when most of the talking about them is saying negative things) will get the attention of and influence emotional, social and/or intellectual simpletons.

  • A lot of young men are lacking role models and community these days.

    More kids are growing up without fathers around now (single parenthood is up from 9% in the 1960s to about 25% today).

    Most people's source of community used to be church, but since the advent of the internet, people are rapidly moving away from organized religion. I think this has disproportionately impacted men, who tend to be less social on average.

    And I think in general, a lot of young men feel like nobody cares about their personal struggles.

    So, even some toxic dude like Andrew Tate can show up and say "Hey, you're great. Here are the reasons why things are bad for you and what you should do, and here's a community of like-minded people to interact with." and these guys are going to dive in head first.

  • We live in online world that normalises abusing women gamers on Twitch, DM-ing women in order to hit on them and/or attack them on Insta or whatever, that considers sites like 4chan legitimate humour and where a web search for something like a gym membership can bombard you with scum like Tate.

    Add to that the hit that people's socialisation skills took during lockdown, governments around the Westernised world normalising hate and violence as legitimate ways to get what you want and then dangle in front of them the fictional lives influencers flaunt on Instagram, TikTok etc and tell them they too could have that life if they do this that and the other oh and by the way, its totally fine to abuse women to prove your masculinity because you, as a man, are owed sex by women.

    All these reasons like 'men are lonely', 'gender roles are different' - yeah they play a part but lets not pretend this shit hasn't been coming for a long time and men being sad they have less role models is no excuse for the rationalisation of violent hate that's on display.

    • You're not wrong BUT this is only one side of the issue. Patriarchal norms undercut men's ability to form meaningful relationships and capitalism is making us wage slaves. The behaviors you're pointing to are symptoms of a larger problem.

      • And you're not wrong either - they're still shit excuses for treating people like sexual commodities and thinking its OK to beat/rape/kill them if they don't give you sex. At some level personal responsibility kicks in.

    • I'm going to disagree with a few things here.

      I don't really see why people continue to blame the lockdown for why it has impacted socializing. There has been socially inept people before a pandemic took over so I really can't see how this in anyway has had a strict and exclusive cause. Men in general, for years and years, have always had an awkward approach when it comes to females and it has only worsened.

      I wouldn't just put the magnifying glass on 4chan when Reddit and Kiwi Farms are just as bad if not worse.

      The one key thing also to add is that, there had been fictional and even non-fictional mediums where women were seen as superior over and than that of men. It didn't really help matters and only just fueled the opposition to behave, think and act the way men do today.

      • "I don’t really see why people continue to blame the lockdown for why it has impacted socializing"

        I'm not blaming just the lockdown but it certainly played a part. For a lot of people who are now legal adults it happened at a formative stage of their social development.

        "I wouldn’t just put the magnifying glass on 4chan when Reddit and Kiwi Farms are just as bad if not worse."

        True.

  • The world around them is collapsing. Tate promises to have the solution. For whatever reason, his solution makes sense to them. So they follow him.

  • I'm a 50+ dude, married for 25+years and I have no idea who this Andrew Tate is nor who young men identify to nowadays (I wanted to be Michel Strogoff and an astronaut and Maria Callas too, as a little boy) but I would say that it was enough for me to read some of the comments (way too many of them) in this discussion to get a pretty good glimpse of what may be causing such a split. At least partly.

    Could it be that young men and teens are growing tired of being told they're a threat (to women, when it's not to the whole society) or, when they're not a threat that they still are a nuisance, just because they have a dick and because that dick may sometimes grow bigger and harder when they feel attracted to another person?

    My childhood was what today's press would call 'traumatizing' (and not just once, mind you) but at the very least I did not grew up afraid of my dick getting hard because I was attracted to someone. And I was never too afraid to ask that person if they felt the same interest and if they would be willing in exploring it further together (more often than not, I was being told 'no').

    For the rest, one simply needs to add a lot of partisanship, militant certainties and self-proclaimed righteousness with hordes of so-called experts and journalists that have no clue what their job is supposed to be about (hint: it's not about making the buzz and not about collecting page views, or Likes) and then, on top of that, add a handful of smart-ass people (some real assholes too) that want to profit from all that stupidity that is raging-on everywhere, in every 'camp'.

    It's easy to tell people, boys and girls alike, what they want to hear and nothing but what they want to hear. That they're right, that they're great and that the other group is just assholes that hate them. And to profit out of that.

    It's so easy that I'm seriously starting to wonder if the next generation or maybe the one after them will still be able and willing to make love or even just to enjoy some intimate good time together, and to make babies by themselves? Maybe I should invest a few cents in whatever startup will undoubtedly show-up and try to profit from that situation. Pretty sure I would make a fortune...

    Sad times, indeed. I will go make some coffee and pour a cup for both my spouse and I.

    Edit 1h later: you're welcome to downvote till the end of times if that helps you feel any 'righter' in your opinions, or if it helps you think you're punishing me (really?) but may I remind you that without any explanation no amount of downvote will help me understand any better why you disagree with what I wrote. Also, I won't be able to read or contribute any further to this very interesting exchange we've had so far as I'll leave for a long walk to and back from a tiny bookshop that is set nearby the Seine. A real nice shop and a real nice and long walk which means that, taking into account the fact I will probably spend some time there chatting with the lady owner (there are much are closer bookshops to our place, like a lot closer, but I really like how she works and how she really cares to help customers find the right book for them and not just try to shove them whatever the latest trendy book is and be done with them. So, I shop at her place). Considering all of that, I shouldn't be back before at least 3 hours. PS: our cup of coffee was great.

  • When some group is trying to manipulate people, they don't just boost content from that topic, they generate fake 2nd hand interest. Fake 3rd hand interest. They aren't trying to boost it a little bit, they're trying to create an artificial fad. Create the fake appearance of a whole social movement happening that you just happened to stumble upon. When people want to manipulate a whole society, manipulate their culture, in ways that sew distrust and divisions and make it self distrust, they do this to people like him. He's probably getting boosted by Russia just as Trump removed all the protections against Russia tampering and influencing American social media. His message is hateful and harmful and pro far right, which is exactly where the interests of Russia and maga align. You could be part of a Russian farm trying to spread the message for all I know. The targeted payload of influence you're trying to spread isn't "Andrew Tate good" the message is "lots of people are paying attention to Andrew Tate." The thing is i never hear shit about Andrew Tate. I hear people saying "other people are paying attention to this." And I'm taking the bait by even responding to this when I know it's better to just ghost and ignore things like this.

  • Why? Simple. Young men now have to compete for the attention of women in a way that they never did. In times past, if there was competition for a woman's attention or time, it was with another man - someone they saw as an equal, a better, or someone to be defeated. Now the competition is with the woman herself. It's not just a matter of putting on the act of shaving, buying a suit, going to church, spending time with her instead of sporting events, and so forth - for the purpose of courtship only. Most of that could be shut off immediately after the marriage license was signed and the rest after the birth of the first child.

    Generally speaking, society is applauding women for competing with men like that, and telling men that they have to 'be better' - while not giving clear objectives on what "better" is. Add to that ongoing social friction (especially now after the lockdowns), and the situation for many young men is looking rather bleak.

    Along comes Andrew Tate (and a slew of other MR activists), who tell these disappointed, depressed guys that what they're experiencing is not their fault (which is what they already believe, but are afraid to say). They provide clear, simple answers - do this, achieve that. And it works, especially the basic things. Why wouldn't they listen to people who tell them that they're not the problem? Or who tells them what they can do to solve the problem? Of course young men listen to it and heed it. But because they're so caught up in a cult of personality, they don't know how to speak a new, less toxic voice into existence.

  • Lack of education (and a university degree changes nothing) which ends in a lack of critical thinking. The causes are deeper than "it's the economy", "they are delusional", "social media", even if social media is bad for critical thinking. You still have to educate yourself in many fields to develop your cognitive capabilities, and this from a young age.

    Going outside, playing with a stick and a rock, develops your brain. You're the actor of your life. A smartphone screen puts the kid in a passive state.

    But it would be too easy to blame just this. It's more than one factor. This politics of doom scrolling serves an economical purpose. The economy is over wellbeing. More and more norms are put on the human being, alienating them.

    Masculinism is a simple theory, solution, to a more complex issue. Humans like these simple answers.

    We have to address these multiple dots connected to each other's. It's not just masculinity, it's the society in which we want to live.

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