It makes sense, though. Making BDS too broad or easy to qualify into kind of dilutes the list by having too many companies be in it. It's better to have a clear, limited call to action.
Most corporations, especially due to being owned by very large monopolies, have direct or indirect support for Israel. Nearly every western product has ties to Israel, thus I suggest buying things used, second hand, local, or find diy solutions.
Boycotting a company like Coke is really difficult. People like the product to the point of addiction, there are a thousand subsidiaries to track, and they're so big it can feel hopeless. You have to get a lot of people on the same page to manage it, but with the McDonald's boycott making progress, BDS is encouraged and hoping to press what it sees as an advantage.
I gotta say, I feel like targeting the coke's and mcdonalds of the world is kinda... hopeless? like it couldn't possibly make a dent in their numbers at the current size of the movement. Maybe thats not true, idk, but I'd prefer to absolutely wreck a sabra or something than make coke take a 0.4% hit
McDonald’s yesterday reported that its global sales declined for the first time since 2020, with its net profit declining 12 percent compared to the same period last year. Starbucks announced Tuesday that sales in North American stores dipped 2 percent, and sales in the rest of the world dipped 7 percent. It also reported that its total international profits dropped by 23 percent.
It does seem like the majority of that hit is coming from predominantly muslim markets, not the domestic US market, and I think that bds org is US based? but regardless, significant dents are being made, and keeping the US movement in lockstep with the international boycott movements is important
I’ll use this opportunity to plug the Boycat app; it’s not affiliated with the official BDS list but it’s been great to have handy. If a brand is owned by Coca-Cola it will usually list them, too. For example, this is what I got when I pulled up Honest Tea (owned by Coca-Cola, something I didn’t know until today):
Can someone please explain what body is responsible for what I’ve seen referred to as the “official” list? Is Coke actually on it now? I’ve tried googling it but couldn’t find anything definitive.
The body responsible for these decisions is the BNC (BDS National Committee, a committee of Palestinians who run the BDS campaign). They run this website: https://bdsmovement.net/
BDS is not the only organised boycott. Other Palestinian liberation orgs also call boycotts. BDS is, afaik, the only organised boycott campaign against Israel that is in every country (bar Israel obviously)—the other organised boycotts I know of are organised nationally by various orgs. And there are also grassroots boycotts eg of Starbucks, and these grassroots boycotts sometimes become BDS targets (e.g. McDonald's).