I thought it was pointing to the seat, which kinda made me chuckle, but then I saw the lone actually goes over the seat and is pointing at the kid's crotch
It looks like they took an old friction shifter and made it look like a shift for a car for novelty purposes. I don't recall seeing any either but they probably weren't all that popular.
They were likely trying to give some kind of visual reference and more lever length for a kid to make a friction shift without indexing. There was only a short time when downtube/lever shifters were indexed and it was really only mid tier and up. All the low end stuff was friction only. It is unlikely that most kids grasped when to shift the front versus the back, as this is a 2 × 5 speed. Most kids are doing pretty good if they can remember to brake mostly with the rear to avoid going over the bars.
Braking mostly with the rear brake is not good. Learn proper brake modulation and your front brake will be used much more often since it has a lot more stopping power. You won’t go otb if learn to brake properly and learn body positioning.
Man, ads like this worked SO WELL on me. I was sure having the right stuff would make me extra cool just like the commercials. Pretty messed up when you think about it, those things had a country of little dorks like me sitting around fantasizing about being liked, haha.
But we were kinda poor, and whatever cool toys I did manage to acquire did not make me any cooler, lol. Drugs, on the other hand...