Exactly. This makes no sense to me. And this is exactly why I use prepaid cell phone service and use gift cards to buy most items I require with Monero. They don't have any personal information at all. And that's the way it should be.
@Wave afaict, they don't have any more information than was already available in the NPD breach.
At this point if you are an adult and have an above-board job, you either have already frozen your credit reports, or you're in the process of being a victim of credit fraud.