Oh but won't you think of the poor multi-billion web giant that needs to serve you ads, scams, and adware products to make that green line go up while it steals everyone's data?
I don't think Google "taking a page" out of the Apple playbook is quite the right analogy. It's more like both companies were reading the same book to begin with—tight control over a market means you can extract more value out of it without needing to worry about competition.